So Doug said that I was only looking out for myself, lining my own pockets and that I really only make ‘it’ all up as I go along …
There are times when hearing a declaration such as this that I deny all knowledge, refute the evidence and argue until I was almost ‘blue in the face.’
I’d just finished a conversation suggesting that Doug’s working practice was not conducive to better business. I tactfully (so I thought) pointed out that he couldn’t keep breaking appointments and disappointing colleagues, therefore it was in his own best interest and that of the Forum, that he should consider standing aside so that another might take his place as the ‘specialist in the room.’
It hadn’t gone down particularly well …
‘But they’re my friends, my customers.’ Came the reply.
Really, so is this how you treat your valued clients Doug?
Doug was right about a couple of things though. I was making up the business model as I went along. After all, I had twenty-five years experience in such matters and by now I had a good idea of what worked and perhaps what did not. It was also true when Doug suggested I was out to make a living for myself.
After all, as a business Forum, most are attending for the connection, I am no different to anyone else who habitually met with others at a given time and place to discuss lead and referral. The opportunity is there for anyone wishing to inform and inspire others to collaborate.
I’m attending regularly, offering myself the same valuable ‘air-time’ as anyone else who regularly attended the network Forum. We’re not having to think about ‘fees,’ or any direct competition in the room, this particular field of business is dead level, completely transparent.
An easy environment to tell us what you want so that we may see how we can help you.
If you are not attending we do not see you, if we don’t see or hear you, we cannot develop the relationship or consider the trust, let alone the referral.
Here’s the deal … a friend of mine has just found a certain amount of recognition with a rock band he is working with. See Nervus.
I’ve known him a while, since he was a youngster and when catching up recently I was pleasantly surprised to see the confident young fella he’d become. As a kid he wasn’t particularly keen on the company of people, he actually went out of his way to be less than social, preferring the association of just close friends. His bandmates.
Over recent years though, association and experience have contributed to this development. Now here before us is a fellow who has learned much from his fraternity/peers. Being in the company of those close friends and colleagues, being part of ‘a band’ of people with the same goals and following a given process have contributed to his success.
Not that success has been plain sailing … after all, it rarely is for those who become successful. There’s time spent failing, falling out, picking up again. Time developing the trust and intent among colleagues.
Similar can be said for the process of networking for the referral.
Most understand that networking is the process of engagement, developing relationships, trust and partnerships.
For some though, the net just doesn’t work for them.
Many of us in business find that a certain hiatus comes along in most strategic processes until any significant results are seen at all. Success is dependent on such things as product, service, clarity. Persistence. Trust. It depends on the message, the transparency and the “bizability”– the art of being on the spot, familiar to your audience and available for business.
What does it take to be successful at networking?
Understanding the process. The trouble with the process … is that not everyone embraces the process. Ask Nervus.
The Weekly Business website is under renovation just now, here is some info., that may support your query: Amble meet every ‘other’ Thursday at Amble Development Trust, Fourways 2, 6 Dilston Terrace, Amble NE65 0DT. Cost? £5 to include … Continue reading →
We’d arrived early at Broome airport for a special meeting ‘at the top of Australia,’ and a familiar face was there to greet us.
‘Come and stay with us at the house Charlie, we’re away tomorrow morning, first light but it’d be great if you could look after the house for a bit!’
Neither Sue or I had seen Rob or Gail for over 20 years and still there was still a special bond.
As dawn came next morning, sure enough, the 4wd diesel fired up and away the pair went on a three day share-drive to the other side of the country …
‘Keys to Gail’s car are hanging up Charlie, beer is in the ‘fridge. See you next time!’
Broome is a lovely place, tucked ‘out of the way’ at around 11 o’clock on the map of Australia. Dry heat during December, it’s good to stay by the pool if you can. Pretty soon though, Sue had ideas of a tour of the ‘retail offer’ and next day we made our way into ‘town.’
Later that evening we were where we should be – by the pool – and discussing the disappointment of what was the lack of quality retail within the town …
‘You need to get in to see Maeve…’ came the voice from over the fence.
Then a face appeared amongst the banana tree.‘If Maeve can’t help you, no-one can.’
Next morning, after taking suitable directions from our neighbour we jumped in our borrowed charabanc and headed off in search of … ‘Maeve.’ (30c and 30 clicks!)
Ringing in the ears were the words:
It’s a trek, about 30 ‘clicks,’ mainly dirt but worth it. Just don’t stray off the track otherwise you’re in trouble … you’ll be shot or eaten or both!
Eventually and in one piece, we arrived at ‘Maeve’s Emporium.’
Stopping the car was easy, getting out a little more tedious. We’d parked just as two (rather large) dogs made their way – at speed – to inspect and direct the new arrivals toward the front porch.
Jim was pouring the Chablis accompanied by a shriek from Maeve … ‘make yourself at home, I’ll be there in a mo.’
I picked up the proffered glass, dear wife made her way inside the store.
We’d been there a while, Susan was browsing and content, the company was good and the wine proved a welcome respite to the heat. Lunch was served, Sue was selecting and I could see the visit to Maeve had been a good idea…
Some time later, chaperoned to our car by the aforementioned house-mutts. I turned and asked Maeve how she was able to have the dogs offer such a warm welcome?
‘Oh, easy, they learnt long-ago that if they looked after the customer they collected an extra treat.’
We said our goodbyes and by the time we’d made it home it occurred to me that Maeve had got ‘it’ just about right.
An exclusive offer to a chosen market, away from the main part of town. ‘Something’ for the discerning buyers looking for that special memento … at the ‘right price.’
Anyone shopping with Maeve was in for a memorable experience.
How do you make your customers feel? Are you offering a special experience?
“Chief, cook and bottle washer. Risk taker, dogsbody, that’s me, Charlie …” That’s just the way it goes when you are working as a sole trader Ben, we start and go forward with ‘the plan,’ right? Look at it this … Continue reading →
Remember? Why do clients choose one business over another? Here’s a valuable reminder … Consider the following research by The Forum Research Corp: After analysing 14 major service companies in terms of customer satisfaction, they were able to offer the following … Continue reading →