Gavin and I caught up after a few years being busy when he asked me:

“Are you still networking?”

I confirmed I was and that I was enjoying it, before he answered ‘why?’ … 

How about you, Gavin, how’s business?

Charlie, I’ve plenty to keep me busy, most of the new projects don’t come through networking, either.

‘Very pleased to hear that,’ I replied.

Do you remember, it was a few short years ago, when you came to me looking for answers? Wondering when the next new client was coming your way?

I introduced you to the Network.

Yeah Charlie, I do remember, thanks for that. Nowadays I seem to be attracting business without the regular networking. Lucky eh?

Gavin, you know the network you frequented for that 2/3 years may have something to do with the ‘busyness’ you now enjoy?

With that ‘constant core’ of regular friends in the room listening to your declaration of skill … the call for support and description of the type of business you were looking? The people listened and during that time your name was the only one they referred.

Your company was the one that the friends of old were recommending to other contacts, their own friends and family whenever the need arose. It was because they heard you as you supported them.

It’s great that you are now benefitting from the work you put in during those early years Gavin. Networking is about the leverage that lasts, reputation building, and you have found that.

Yes, I never forget those who helped me out – and you know? I seem to refer those same people without even thinking. 

The most important part of the work is the beginning, eh Gavin? 

Business is personal, first impressions count.