So how about a salesperson Sally? Who looks after sales within your organisation??
Employ someone? Where am I going to get a salesperson that understands my business, Charlie?
Fair comment I thought to myself, we’ve all asked the same question.
I knew that Sally was a sole trader and the question from me was an honest one. Sally had her bookkeeper, relied on some freelance and just now was worrying about the struggle for new business. Social media brought the odd enquiry although nothing substantial.
Besides Charlie, I don’t think I could burden the business with the cost of an extra person, even if it were part-time. I would worry about their messages, fear for their rejection, the critique acquired through competitor comparison … if that makes sense.
It does. So, you’re going to come along and find out how networking may help?
Yes, next week. It’s early, which is good as just now, it’s the only time I have Charlie and I feel I need to be more accountable for new business, for sales.
Fear of transparency, failure as a consequence of taking the opportunity, stepping out of the comfort zone is commonplace Sally. The very thought of turning up and engaging a room of expectant strangers is enough to undermine any thoughts of a great first impression … but … the positive to networking can be profound.
So when should I expect results?
I’m just as impatient Sally, although when I started networking I soon found out that not everyone is in the marketplace for my services at the same time. Networking ‘works’ with calculated patience.
You already know and understand that you are the best qualified to offer your business services. The ‘selly-sell’ is not required.
Be prepared to fail sometimes, show your vulnerable side … (develop empathy.)
If you can keep your eye on the ‘why am I doing this?’ Clearly explaining this to your audience, by being concise you will soon find support.
Benchmark your efforts Sarah. Deliver consistent messages over a given period of time and adjust your presentation accordingly, for ‘the room’ or seasonally to suit your business, create the trust among your audience to realise the opportunity, the ‘bizability.’
Something else, don’t forget to have fun Sarah, smile.
At 7 am?
People buy from people Sally.