Category: legacy
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Being the cruel type that I am, I smile to myself whenever I notice an advertisement showing poor spelling … the instance of the van signage was the worst – I mean, if you be looking for more business but cannot describe your own services correctly … on the side of your truck? Well, I’d…
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a naturally cheery Scandinavian Dental Technician, his infectious merriment filled the room … Bjorn was eager to explain his main occupation during his time in the USA had diversified a little. Describing his new business as one of … throwaway dentures, you know, choose yours as you step out for the weekend …
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Remembering Edgar Allen Poe … Amongst some amazing literary works, The Murders in the Rue Morgue, The Raven, Edgar found time to deliver the proverb … “Believe nothing you hear, and only one half that you see”. Apt for this day and age, don’t you think? Keep a little scepticism to hand when listening during…
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Every year we know December follows three months after September, and still we see some looking to push for the seasonal wins … a little too feverishly. I know it’s a strategy many hold dear, although it can be counter-productive. If only we learned to pace the last quarter, coming off summer with a clear…
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We all have a purpose in whatever we choose to pursue. If you haven’t questioned or identified your purpose lately, now might be the time to reflect and quietly reaffirm your passion, the path to success you may be following, the goal you are looking to reach.
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Some of us are old enough to remember the excitement as social media arrived on the scene; the early noughties arrived with lots of expectation for a business boom, opportunity – and more. Before long, though, the anticipation of new horizon was replaced by the realisation of a new formula of business practice entirely –…
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As ever, piped music played as I once more visited our local ‘convenience store.’ ‘Ain’t Nothing Like the Real Thing, Baby’ declared Marvin Gaye and Tammi Terrell. I smiled and thought it was more than a coincidence, as I’d been nominated by the ‘chief cook and bottle washer’ to pick up ‘real butter.’ I had no idea why…
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This same story I also shared with a friend I’m writing for. Alistair is a solicitor; he’s also a recovering alcoholic. Some years ago Alistair was an esteemed, well-off figure with the world at his feet … until life tipped him off the rails.
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We talked about ‘Show and tell as opposed to say and tell.’ This is something I’ve been ‘banging on about’ for years; people buy into what they believe, and what better way to convince your audience than to turn up on the day and demonstrate why your story matters?
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While we’re busy now working ‘on’ the business, it is worth remembering that the cumulative effect of our efforts over time are the building blocks to our reputation. Word of mouth is so important, people like to buy from and recommend those whom they like and trust – business is personal.
