I was talking with a pal I hadn’t seen for a while. Mark wanted to introduce me to his girlfriend, who he said was looking to launch her own new business.
‘I’ve sorted a logo already, Charlie. I’m hoping the device can reflect all I’m able to provide and so tempt some new enquiries.
‘What is it you do anyway, Charlie? Mark didn’t know exactly … is it marketing?’
I realised that ‘my old pal Mark’ and I didn’t know enough about each other to introduce business effectively. I hadn’t been introduced to Chrissie, Mark’s charming girlfriend, before, so I took the opportunity to confirm that yes, I was part of a network marketing group, with my main occupation outside of this being personal memoirs.
‘They seem to complement each other.’
Chrissie and I talked for a while; I learned a lot. Then it struck me that more often than not, today’s entrepreneurs prioritise the digital image (see me, buy me) over personal engagement.
Does the image act as a shield – to dilute insecurity? Perhaps the image must come before the person?
Hey, don’t think any less of me when I suggest the advantage in these current (o-so-fake) climes favours the brave individual who steps out with the story and adopts a plan …
(Don’t have a plan? Begin, and go with the flow – make a start – it’s OK!)
Importantly though, in the plan it’s important to know who may help by making the direct introduction … helping business to be a little easier.
But wait, I get it! Perhaps my 121 with Chrissie was part of Mark’s plan after all? Clever boy, Mark, and nice work, Chrissy!
Personally speaking (because business is personal), the story always comes prior consideration of branding. Writing for others, I am kept busy learning the character I’m working with as we compile the story of life. During this time, spanning more than several months, I’m collecting images (mental and physical) before creating a picture of where my client’s story (brand) may fit. Whether it be personal, so a private testimony to a life well spent or visible ‘out there’ in the public domain, available to any interested party.
I left Chrissy and Mark with a note to self …
I must remember to be clearer (more succinct) when delivering my message at the regular Weeklybiz meeting – all real, no shield and no fake.
‘People buy from people.’
CharlieKenny.me 
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