The gift, share it.

Life is too short! 

Heard that one before? At some point in your career, there will come a morning when you’ll awake and ask yourself, “What am I really doing?” It’s at this point that earning money by making/selling ‘stuff’ will no longer be motivation enough. However, if your answer to that question reflects a specific, greater purpose, you’ll have the energy and inspiration to continue, it’s your purpose.

How about your employees? Those you work with, or your co-workers, are really no different than you. They also want to feel that they are contributing to a greater good, something more meaningful than putting in the hours and earning the money. What’s different with colleagues, though, is that unlike you, the business owner, they may not have that innate sense of what the business’s purpose is. It needs to be articulated, so the whole of the company is of one mind, moving in the same direction for the same reason. Driven by purpose.

Your customers, what’s it mean to them? Will people buy your products just because your business serves a greater purpose? Generally not. Most people need to realise some kind of specific, tangible benefit from their purchases. So given you are providing benefits, many customers, especially new customers, the millennials are keen to look beyond their bottom line to support organisations that are cause/purpose driven …

Purpose. It has impact. Your community may be the rural outpost or the large city in which your business operates. Increasingly, our communities, our local surroundings are our world, all of which needs a variety of help. In many ways, business represents the best way to bring about significant change to communities. Bringing value through change is where the purpose driven organisation can benefit, a purpose-driven business generates an influence that in many ways are profound, much more far-reaching and impactful.

Your own Purpose? You know your compelling reason. Whether faith, community, legacy or your own personal goals. Either way, purpose is a work in progress. Share your gift.

All I’m looking for …

All I’m looking for is the same as everyone else Charlie. More business, I’m looking for more interest in what I have to offer.

So what are you doing about that Ben?

OK, I’m online, I’m so social it’s become anti-social! I’m taking pics with my right hand and posting with my left. Likes, retweets, mentions, the lot! I even go networking, just like you, on occasion, when I get the time …

Ever think ‘balance’ Ben?

Anyone in business is fishing to some extent. The look-out for the opportunity that may just influence our business prospects should, as you demonstrate, be a constant part of our psyche. But hold on for a minute, don’t you think you may be overcooking the (anti) social stuff, just a little? Perhaps think about changing your fishing lure, think balance, Ben.

Quality over quantity?

Exactly, let’s cut down on the ambidextrous stuff(!) and concentrate on the quality of the message. After all, if you can help people with differentiation and what makes you different while spending some time on specifics, you may just begin to attract like-minded souls who may be able to help refer your offer.

Make your offer scarce Ben. Be that difference. Encourage your next best customer to come to you.

How do I define my difference?

Just as I said Ben, try and cut down on the blanket media messages. Be selective, focus on the ideal introduction you are looking for. Spend time with face to face networks, encourage dialogue, build the familiarity and the relationships. Ask questions, find your fit. Bring your character to the fore, encourage the trust to create the future opportunity.

We cannot be all to all people Ben.

Embrace the Process

The trouble with the process?

Here’s the deal … a friend of mine has just found a certain amount of recognition with a rock band he is working with. See Nervus.

I’ve known him a while, since he was a youngster and when catching up recently I was pleasantly surprised to see the confident young fella he’d become. As a kid he wasn’t particularly keen on the company of people, he actually went out of his way to be less than social, preferring the association of just close friends. His bandmates.

Over recent years though, association and experience have contributed to this development. Now here before us is a fellow who has learned much from his fraternity/peers. Being in the company of those close friends and colleagues, being part of ‘a band’ of people with the same goals and following a given process have contributed to his success.

Not that success has been plain sailing … after all, it rarely is for those who become successful. There’s time spent failing, falling out, picking up again. Time developing the trust and intent among colleagues.

Similar can be said for the process of networking for the referral.

Most understand that networking is the process of engagement, developing relationships, trust and partnerships.

For some though, the net just doesn’t work for them.

Many of us in business find that a certain hiatus comes along in most strategic processes until any significant results are seen at all. Success is dependent on such things as product, service, clarity. Persistence. Trust. It depends on the message, the transparency and the “bizability” – the art of being on the spot, familiar to your audience and available for business.

What does it take to be successful at networking?

Understanding the process. The trouble with the process … is that not everyone embraces the process. Ask Nervus.