Your story?

So, what’s your story?

How do you, stick in the mind?

All around us, media often appears full of ‘stuff’ designed ~ just for you ~ right at ‘peak times,’ perhaps the ‘stuff’ hits you just before you jump in the car and head off to the office … over the car radio, during lunch break, the commute home maybe. Everywhere there are stories to stick in your face so that it’s stuck in your mind.

So, the way I see it, being sticky can be useful if we are to be successful in business life. Business/life, closely aligned, right?

Think about how people remember you. What do they recall of you when next you catch up or more importantly when they meet up with mutual friends at the regular network soirée?

Being a witness to the conversation, would it be something you’d expect? Are you remembered as being the best that you can be?

The thing is, every interaction we have with someone leaves an impression, sometimes a lasting one. So for me (I know this is also true for many of my close friends), it’s important that MY STORY is a faithful representation of what others expect of me, each time we meet up.

Why? Because each of us is our own mini media outlet.

‘What?’ I hear you say, just hang on a minute, bear with me for a second …

It’s true. What kind of sticky are you? What stories do you conjure, what memories evoked, how do people see you in their life? It’s just the same as that current ‘hot’ company vying for your time and attention before you’ve even ordered the best-ever morning coffee and … the cake!

Showing kindness on a regular basis is important. Agreed. Love? That’s a no-brainer for me as well, but in today’s ‘circus’ of life … if we are to really embrace the power of relationships, affinity and trust let’s leave the right messages out there. Better still, let’s ensure our closest allies see our true colours and have every chance of passing the message that YOU and your story are that which is best remembered, most easily referred.

community network

Community-focused networking has lots of benefits, some are immediately evident, others need clarification and I was witness to this just recently as around twenty met over ‘brunch.’

Our guest was Michael has a lot of domestic responsibility, being the ‘office at home’ and supporting two young kids. He loved the idea of opportunity through engagement, connecting with others in business. The same for many sharing a similar routine these days …

‘Great business today Charlie, met some good people and so glad I accepted your invitation.’

It’s taking that first step, isn’t it? That’s where the intimidation lies, right? Stepping outside of the ‘comfort zone’ into an alien landscape, we all become moulded by our routines and I think Michael was no exception.

With a greater number working from the home office, we soon realise the value of people.

‘I didn’t know what to expect really. Although, I was half expecting the selly-sell, and/or the ‘sign-up’ so today was a refreshing change.’

‘Yes Michael, it is good to have you with us and course there are those who come along fishing for business, with focus on the referral. Others Michael, are just as happy to engage views, share the dialogue, focus on areas of passion, of need and the point of view, not to mention collaboration and to ultimately sample the ‘culture.’

Business is at times a secondary consideration – or ‘the bonus’ as some put it.

Seems to me, the development of community engagement is important, not least because it inspires better efficiencies by creating belonging. Along with a clear infrastructure, community helps us all, in whatever line business.

Most especially, those working from the home office.

‘Happy people mean a happy business, right?’

True Michael, cultivating the community network has enabled many to plan for the realisation of longer-term goals, the chance to step away from the monthly/quarterly led management figures and visualise the ‘bigger picture’.

Cultivating community delivers so much more. Community inspires relationships, affinity, infrastructure and ultimately the trust – then comes referral.