Am I worthy?

show your best side

Hey Charlie, ‘what’s in it for you?’

Once more I was asked why I manage to operate a not-for-profit social enterprise and not get paid for it. What did I … get out of it?

My answer is the same every time. I’m networking for the same reason as anyone else – to consolidate my business interests through reputation management.

I usually go on to explain … because, I can’t help myself …

During the early part of my career, I was always on the lookout for new business. My networking complimented my canvassing, marketing, and appointment-making. I would go to great lengths to make sure my company was visible. Yes, I even advertised! I was a hungry guy twenty years ago, I loved my business (still do) and I was in a hurry for my new business to sustain my lifestyle.

The great dilemma. Does my business serve a particular marketplace? Is it ready for me? Am I worthy?

I ask myself this same question most days.

As I became more established, once the business was known, ‘bizable’ I began to care about how others were contending with their passion to do well, to make ends meet. I could relate to the tough stuff.

We can be our own worst-best friends. The old catchphrase “Trust in yourself and your abilities, your choices, products, and services,” comes to mind. We are tested when in reality, during tough times, (yes, it can be tough) … we should remember to take a breath, step back and realise that as we flex our business muscle, we’re growing, galvanising our emotional capital each time we’re challenged or begin to question ourselves.

So by ‘hanging in there’ and continuing to extol the virtues of our offer, over time others in our network are witnessing our progress. The empathy develops and with familiarity and longevity, our reputation is enhanced.

My social enterprise, the not-for-profit network I provide on my side of town has introduced me to hundreds of people over the years. Many of these being start-ups (or solopreneurs), much the same as I was at some point. I’ve been lucky enough to witness many transformations from star-up to entrepreneur and with that I am introduced to new connections, new passion, each with their own story and plans for success.

I’m lucky.

By showing consistency and resilience, being ready to share my experiences and seek out advice, by helping others I now find I no longer need to be in such a hurry to find new business. New business comes to me, through referral.

People buy from people.

Published by charlie kenny

I love the coast and in particular, the area in which I live, the North East of England. It's an uncomplicated life, for the past twelve years I've been away from the 'big smoke' ... and the decision to relocate my business to the North has been the best move of my career. So far. I am a writer and have a lifetime of experience in publishing and personal development. I now consider myself a specialist in helping my clients with memoirs - that could entail a biography, or simply bringing diary pages to life. I tend not to advertise my business, word of mouth has always been kind so it's no surprise that I do spend a couple of days per week networking. Peer collaboration can be very rewarding. Therefore, if you'd like to join me fortnightly for Wednesday ZOOM or either Tuesday or Thursday for (in-person) morning coffee, please get in touch. I'd love to meet you and perhaps help in any way possible. Thank you for stopping by the website. engage, develop, grow ... with Go!

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