As a relatively ‘green’ salesperson back in the 1980’s I found out, pretty early on in my chosen career that it’s not particularly what you have that’s important, it’s more like how you relate. ‘What’s new?’ I hear you say. OK, here’s how I woke up … It was while spending time on the road,Continue reading “Gossip is good …”
Tag Archives: trust
What’s on your mind?
I love what I do, my job. I enjoy helping friends move ahead in business through the fraternity. People like to do business with real people. It’s also one of the reasons why I’m enjoying the publishing industry a whole lot more these days. People are making themselves a much more accessible. Real people. It’sContinue reading “What’s on your mind?”
Let’s look after our mates …
Over the years I’ve discovered that success is powered by three things: The formula for success = your human capital (what you know) multiplied by your social capital (who you know) times your reputation (who trusts you.) You can take away all my money and even my customer list, but if I can keep my ‘smarts,’ my business relationships and reputation,Continue reading “Let’s look after our mates …”
The conjurer
My offer? My business? It’s simple. Help others put more wins on the board. When people become more successful as a by-product of something I’ve provided, that’s a win for me. When they are not so successful? I’ll try to think of other ways to help those in need. There is no trickery, it’s prettyContinue reading “The conjurer”
Make it special …
I really don’t know how to pitch the room today, Charlie. Do as you usually do Tom, continue the education, enlightenment. Should I tell them about the new business I’m thinking about, after all the presentation is only a couple of minutes and I’ve plenty of main business just now, should I dropContinue reading “Make it special …”
Fail sometimes. It’s ok.
So how about a salesperson Sally? Who looks after sales within your organisation?? Employ someone? Where am I going to get a salesperson that understands my business, Charlie? Fair comment I thought to myself, we’ve all asked the same question. I knew that Sally was a sole trader and the question from me wasContinue reading “Fail sometimes. It’s ok.”
It’s here, right in front of us …
Yes, people do indeed buy from people Charlie, especially those with a distinctive, unique selling proposition. That special something within that we cannot find elsewhere. Isn’t that the point David, we all carry our own USP, don’t we? The unique selling person? Agreed, but not all of us put the work in to be able toContinue reading “It’s here, right in front of us …”
O, crystal ball tell me …
If only. With such a crowded business-scape, it can be mystifyingly difficult to find the magic fit, especially for the small business, then let alone understand what your target market actually wants just now. It’s times like now I sometimes wish I’d hung on to that crystal ball I pulled out of that lucky dipContinue reading “O, crystal ball tell me …”
Reputable, reliable, referable
Is he reliable Charlie? Ben asks. Do you know him well enough to refer him?? Fair questions. I thought for a single moment and realised that this time, I just wasn’t sure of my answer… All in business have had times of dilemma, finding the reliable trading partners, co-workers and suppliers are part of that conundrum.Continue reading “Reputable, reliable, referable”
Our fair weather friend(s)
“Hey, c’mon we’ll be late for kick-off!” It’s Saturday morning and I’d called by to collect one or two lads for the local rugby meet, the regular transport being unable to support us this time around … As the boys clamoured into the back of the wagon, there was the usual hubbub, high spiritsContinue reading “Our fair weather friend(s)”
