There was a time of course when I wasn’t considered an ‘expert’ in anything – least of all publishing. Sure, today the thirty+ years in the industry offer a kind of qualification, reassurance to potential clients. Although I’d never agree to be deemed an expert. Why? Because we’re always learning … and being an expert may be misconstrued as meaning, ‘one who knows all.’ 

Not me, no, I do not know all.

My industry (yours?) is subject to daily developments in technique and process. No matter how much knowledge or experience I gain developing skills, there will always be another. Someone who is better versed in a particular niche or style, program, or application.

The difference? Each of us has different strengths developed through experience and you could say I am very experienced although … no, never the expert.

I prefer to be the eternal student of life.

What about you?

Look at this another way. I’m pretty good at attempting jobs around the home. Basic tasks, maintenance is something I’ll tackle. I wouldn’t attempt any tricky electrical tasks though. The risk is too great. I’d call in an electrician.

In the past, I’ve been useful at predicting a useful investment opportunity. Although I’d consult ‘those who know’ before parting with any of my hard-won cash. (I wish!)

Likewise, if the car needed a wiper blade or bulb – I’m your man!  Anything major to attend to under the hood? I’m be calling the garage, that’s their action zone.

Life experience gives us all kinds of peripheral skills don’t you think? We get by, ‘we have a go’ because we’ve learned by doing already. 

But.

When the big decisions need addressing and the risk of making the wrong choice has worrying implications … wouldn’t we be better off calling in a qualified professional?

Professional. It’s a better word than expert, don’t you think?

Besides. Like me, I’m sure you find that quality time has become increasingly scarce. Do you have the time? Time to spend on the distraction that takes you away from your core business? Or even the precious home time??

No? Me neither.

I’m a professional at making my clients happy by developing their messages. What’s your professional calling?