CharlieKenny.me

people * stories * engagement

Category: referrals

  • It was, going so well …

    Every year we know December follows three months after September, and still we see some looking to push for the seasonal wins … a little too feverishly. I know it’s a strategy many hold dear, although it can be counter-productive. If only we learned to pace the last quarter, coming off summer with a clear…

  • Dull, boring, referral

    The author emphasizes the importance of being specific and clear during presentations, despite being perceived as boring. In distracting environments, only parts of the message resonate with the audience. Consistent messaging is vital for business success, as it ensures clarity and enhances listener engagement, ultimately leading to valuable opportunities.

  • Make it easy

    How do I do that? I recently enjoyed a conversation with an old friend, an electronics engineer whom I hadn’t seen for a couple of years. He was finding it difficult to offer his tech services as a solution. Sure, he would describe, in detail, what he could provide … but solutions?  Noel has difficulty…

  • Go on, tell me more

    Many moons ago, as a youth Rugby Coach, one of the things I remember saying to my son was to make sure he stayed wide and watch for the gap. “Once you see the opportunity, move into the space at pace.” I would say. He understood what I was saying, it was grasping (as a…

  • During the course of any working week, if I were to expect to hear one question, it would be this one: ‘Why aren’t I getting any business, Charlie?’ I can’t answer each query without knowing a little more about how that person operates as a business. What it is they offer, their pricing structure and…

  • Putting the work in

    Another oft-overlooked advantage of joining a like-minded community is partnership. By putting the work-in, being brave, giving time to the room, we’re reaching a whole new community of listeners. Each of us have the potential to reach new prospects through recommendation. Word of mouth works … if only you give us something to talk about.

  • Gadgets, lions and parachutes

    Then one day! By the magic of word-of-mouth recommendation, an enquiry arrives. Someone needs a lion tamer … together with a bespoke parachute …

  • Too busy for biz …

    It was set up to be a vibrant morning for breakfast networking. The sun was shining, our venue was organised and ready for a good number of guests, when to my great surprise, Mike had arrived to join the throng. We hadn’t seen Mike for a while, it must have been six weeks. ‘How are…

  • Don’t look back

    In this instance, let’s look at one or two reasons why being a freelancer makes you stand out from the crowd.

  • costs nothing, takes you further …

    Lucinda and I had about finished our catch-up when she turned to me and said: “Thanks for the meeting, Charlie, it was good to share some time. You know, when I first came to the business forum I didn’t think you liked me.” I laughed the statement off as we prepared to leave the coffee…