During the course of these past ten years, I am constantly reminding myself that I could be better. I’m happy ‘where I am’ with the business, sure, although these days I’m driven to consider how I could improve. 

Business is good. Recommendations are coming my way and while I’ve never been one to rest on my laurels, the stories I’m asked to develop on behalf of my clients are qualification enough for what I provide as a service. 

Stories have a wonderful way of reminding me there is so much more around us than what is in front of our own eyes. Stories for me, enable me to dive deep, dismissing my own needs and focus on … how I’m able to make the experience better for my client?

We all have a unique level of experience. Successes, challenges, and of course, the odd failure and I’m not saying treat these milestones as a ‘badge of honour’ but if we don’t go out and try, we won’t experience the highs and lows, right?

My own life experiences combine to form a melting pot of stories that I’ve learned to bring together. Great things happen when we take time to encourage our stories, reflecting perhaps … on life experiences. I’m not talking solely about ‘my job’ either, the production of a memoir or novel, sometimes takes years to complete. 

Tell the tale, inspire the imagination …

By engaging in-person, through groups such as the Weeklybiz, connecting through stories based on personal experiences, we’re creating opportunities. We’re also offering insights into the possibility of further collaboration.

Unbeknownst as we deliver the tale, we conjure pictures to go with the story. We’re encouraging comparisons, the possibility of solutions emerge, something that may not have been possible prior to conversation.

We’re developing a far richer association via stories. Each time I’m reminded to do better I now look at how I could make it better for my customer, I reflect on my own journey and how far I’ve come through collaboration.

Today’s business is not so much about what we know, it’s how we relate that set’s us apart from the competition. Go and build, tell your story, because ultimately, reputations matter.