CharlieKenny.me

If I had a pound each time I’m asked, when requesting the audience presentation … something like:

”Why do you want me to be specific, Charlie? Everyone knows me; why be so dull?’

Me, dull? Not at all 🙂 … let’s remember …

Not everyone hears you – a lot is going on at breakfast, and those that do take notice don’t get the full message, perhaps only registering key words. People are following up, chasing business in the room – they’re not ready to hear you, yet!

Yeah, but …

Coffee, breakfast, notes, etc. We’re easily distracted; among friends, we may be anticipating our own presentation. Of course there’s excitement in the room … so once again, only ‘half the message’ makes an impact; also remember – not everyone is in the room each meeting.

Proof that what we say one week may not have the same potency this time. Best practice calls for us to remind the audience of what it is we ‘specifically do’ each time we meet.

You’re so boring, Charlie.

OK, I’ll be boring for you … but please save the variation and extra detail in your short presentation for the catch-up (121) after the meeting.

More boring, Charlie.

Dull, yes; boring, no. Sorry x. You see, impact is how we deliver it! BUT you may thank me one day, after that special time you tally up the cost of breakfast against the great enquiry that approaches you after actually hearing what you are saying and then reaches out to listen some more (121) before delivering to you – a great business referral!

All because, smiling, you stuck to the message and delivered!

Let’s be specific. Enjoy offering consistent messages over a given period of time. Consider the results at some point. Who’s been listening, and if necessary, refine the message and delivery again. It doesn’t have to be boring (or dull), but if you keep smiling and the message eventually pays off, dull may prove one day to be cool ..

So, there we are, another pound I’ve missed out on. Perhaps … I SHOULD be charging?

Business is personal.