Hope you like the Byron Katie quote here, it’s only remotely connected to this post but I like it, there’s so much we miss out on if we don’t keep our eyes open …
I’ve had plenty of time recently to think about what’s important to me/my business.
One routine that’s important to me is networking. It’s become the cornerstone for new enquiries, amongst a lot of other things.
‘Sorry, not for me.’ I hear some say. ‘I’m fine right here!’ Say others. Agreed, it’s not for everybody, there are those where networking is unable to help.
For me, networking brings more than business. Think, for a minute about the relationships we develop. With like-minded people in conversation, business is easier. The engagement brings an understanding of what makes a difference. Shared thinking helps cultivate and create opportunities.
Networking cultivates opportunity.
My ‘day job?’ People seek me out to write and publish their memoirs, stories of life experiences. It’s a great learning curve for both of us. We stop and converse. A lot.
How else do we get to know the important stuff?
Not via the blog, (not even this one) not through a website, or even ‘social’ media. To develop the greatest understanding it’s the in-person meeting that makes a difference.
Through collaborative conversation, my client delivers a legacy for the family. For me, the collaborative process of detailing one’s memoir is also fulfilling. My business offers all-around fulfillment. It’s a huge bonus and I love what I do.
It’s worth asking yourself. ‘What does my business cultivate?’ The culture of any business, what is it? I know it’s tough working for yourself, I’m with you there.
The thing is, defining the route ahead when working in smaller, more focused teams is great but sometimes … we need conversation. My business cultivates conversation, relationships.
Another oft-overlooked benefit of networking is “engagement on purpose”. It’s essential for relationships. Take the money and run? No, not the best practice in enhancing referral, reputations. Engagement is an essential part of marketing and it’s often underappreciated. How we engage, how we ‘follow up’ with our clients has a great impact on … how our customers feel.
If our clients feel valued, there’s a good reason to return … engagement. It’s worth considering, isn’t it?
The aftermath. Greater engagement brings developed relationships. It helps understand not only client expectations but what your business also cultivates.
Are you leaving your client feeling underwhelmed, or wanting more?
This is the key to moving forward. Think aftermath.
CharlieKenny.me 