Refer you?

So here’s the scenario…

‘Looking forward to seeing you at conference Tim.’  Says I.

To which Tim’s reply was … ‘Hey, yeah but sorry I cannot make that date now, I need to be elsewhere and I don’t want to let them down.’

Let THEM down …

Most of us understand that the best kind of business is the type that has been warmed up for you. Introductions to the possibility of new business already made by a colleague or friend, they’ve ‘put the word in,’ you’ve been recommended, introduced by testimonial. Call it what you like.

Like to be referable?

There is no shortcut to becoming referable. We have to earn that. Some would say we need to have at least the following three things in place.

Be able. Yes, the prerequisite in the world of business is . You need to be capable of performing the challenges and responsibilities you take on. You should do as you say you shall. Follow through on promises, be … dependable. If you are sloppy, tardy, or unskilled, you cannot expect existing clients to help you gain new customers, only for you to disappoint.

Be the most remarkable. Not the alternative … that’s no kind of endorsement. Referrals come through providing an exemplary service by being reliable, by surpassing expectations and by having a great attitude. It’s about ensuring your customer has every reason to offer the recommendation.

Be transferable. It is essential for refer-ability. Do you have a punchy, one-sentence summary that creates a memorable picture in the mind? If not, make it a priority to develop one and build any future presentation around it. Make sure it appears on your web home page, on the blog and on the email signature.

What about being sociable? Yes, social (media) can, of course, help us, it can ‘like’ how good we are, ‘tweet’ and ‘share’ how fabulous our business is, but we first need to be person-able, remarkable, and transferable to become referable.

We need to earn it.

 

 

 

 

 

 

Published by charlie kenny

I love the coast and in particular, the area in which I live, the North East of England. It's an uncomplicated life, for the past twelve years I've been away from the 'big smoke' ... and the decision to relocate my business to the North has been the best move of my career. So far. I am a writer and have a lifetime of experience in publishing and personal development. I now consider myself a specialist in helping my clients with memoirs - that could entail a biography, or simply bringing diary pages to life. I tend not to advertise my business, word of mouth has always been kind so it's no surprise that I do spend a couple of days per week networking. Peer collaboration can be very rewarding. Therefore, if you'd like to join me fortnightly for Wednesday ZOOM or either Tuesday or Thursday for (in-person) morning coffee, please get in touch. I'd love to meet you and perhaps help in any way possible. Thank you for stopping by the website. engage, develop, grow ... with Go! charliekenny@live.co.uk

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