Passion, desire, trust

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You know it, passion beats desire any time.

Combine the two though? Now that’s special.

To my mind the greatest attribute anyone an demonstrate is passion, in business or otherwise.

In business the lack of passion means results are a slow burn, your credibility also. Have you ever thought why the larger organisations put so much time in cultivating the culture of corporate passion in their people?

Passion and desire are contagious. To share your passionate side in business shows the audience your best asset. Transfer the desire for your passion in their psyche and you shall be rewarded.

I’ve seen many would be business cultivators come along to our referral network with a clear desire for success, it’s written all over their initial enthusiasm. They know that there is ground work to be done and there is clear intent as they listen for the opportunity, but so often the desire for early business brings disappointment as they come to realise they’re missing that vital element during the one to one engagement.

Passion and real desire gets you all.

Respectability, trust, engagement, recommendation

and referral…

not to mention value.

It’s all very well having the desire to grow the business by quickly fulfilling the order book – and it happens of course, but the early ambition is soon quelled when those in a true referral network see you simply as … frantic, a hunter for business.

Show people what you desire for your business, share your vision and your plans and how these can help them. Demonstrate what they can expect from you and through working with your business over the long term.

Allow your audience to refer you and what you value in confidence.

After all, it’s your reputation you are building …

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