Passion, desire, trust


You know it, passion beats desire any time.

Combine the two though? Now that’s special.

To my mind the greatest attribute anyone an demonstrate is passion, in business or otherwise.

In business the lack of passion means results are a slow burn, your credibility also. Have you ever thought why the larger organisations put so much time in cultivating the culture of corporate passion in their people?

Passion and desire are contagious. To share your passionate side in business shows the audience your best asset. Transfer the desire for your passion in their psyche and you shall be rewarded.

I’ve seen many would be business cultivators come along to our referral network with a clear desire for success, it’s written all over their initial enthusiasm. They know that there is ground work to be done and there is clear intent as they listen for the opportunity, but so often the desire for early business brings disappointment as they come to realise they’re missing that vital element during the one to one engagement.

Passion and real desire gets you all.

Respectability, trust, engagement, recommendation

and referral…

not to mention value.

It’s all very well having the desire to grow the business by quickly fulfilling the order book – and it happens of course, but the early ambition is soon quelled when those in a true referral network see you simply as … frantic, a hunter for business.

Show people what you desire for your business, share your vision and your plans and how these can help them. Demonstrate what they can expect from you and through working with your business over the long term.

Allow your audience to refer you and what you value in confidence.

After all, it’s your reputation you are building …

Published by charlie kenny

I love the coast and in particular, the area in which I live, the North East of England. It's an uncomplicated life, for the past twelve years I've been away from the 'big smoke' ... and the decision to relocate my business to the North has been the best move of my career. So far. I am a writer and have a lifetime of experience in publishing and personal development. I now consider myself a specialist in helping my clients with memoirs - that could entail a biography, or simply bringing diary pages to life. I tend not to advertise my business, word of mouth has always been kind so it's no surprise that I do spend a couple of days per week networking. Peer collaboration can be very rewarding. Therefore, if you'd like to join me fortnightly for Wednesday ZOOM or either Tuesday or Thursday for (in-person) morning coffee, please get in touch. I'd love to meet you and perhaps help in any way possible. Thank you for stopping by the website. engage, develop, grow ... with Go!

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