I know all that stuff.

To my mind, business is about recognising the fundamentals then creating a routine of basic processes.

Talking with Ian recently (someone who has ‘in the business for a bit’) I asked him … “How they were doing with the fundamental?

“I know all that stuff.” Came the reply.

I “know” all that. Know. Not do… Know.

The magic difference. Knowing without doing … and Ian knows what I’m saying here:

Check it out, what sets you apart from people who aren’t finding their success is that you know and you practice the basics. You know that discipline and repetition and practice and doing the fundamentals are what will get you over the line.

Every success story I provide comes from doing the basics. I create a product that adds value to someone’s life. I share what the product will do for them. I ask people to buy the product. I help them understand why the product will help, and I then help people execute the follow-up.

There’s absolutely nothing advanced in this type of work practice.

MOST of what anyone requires to improve and be successful stems from understanding the basics.

People getting the basics wrong is the problem.

We confuse doing the fundamentals with repeating something. This activity we misinterpret as growth.

People tell me things like “I do the fundamentals. I blog every day. I tweet all day. I …”

By this point I’ve taken a seat …

Take a step back, it’s self analysis time …

What are YOU doing every day that really doesn’t take your business or your work forward? Can you understand this is the routine? Lets ask yourselves:

 

What I do each day … does it contribute to growth?

Don’t forget, the fundamentals of your business will be somewhat different than other people, it depends on what you do, but there will be similarities.

For instance … the local parish priest helps and supports the congregation by interpret life path, offering comfort and direction. (True, I believe for most religions, right?)

An educator shares lessons.

A musician performs (and creates).

And then on top of those types of basics, there’s your primary role but also what you need to do to sustain and grow.

A preacher has to find more people to serve. An educator has to market the specific education. A musician needs to get the word out and do all the promotional work, etc.

What are YOUR fundamentals? What is required for growth efforts? Determine which of these are essentially meant for daily work process and separate these basics from the required growth activity.

You know the difference, now do the difference.

I’m going for tea, tomorrow looks busy …