Personal autonomy is something that fascinates me. I learn much from others. The driving ambition people hold as they build momentum, taking steps to fulfilment.
The nature of autonomy and, not least, human nature.
Like most, success in autonomy drives me forward. I learned we all ‘work for ourselves’ – whether salary-based or when running a business.
Being long-term self-employed, those front-line confessions during conversation with friends in business mean I have the ability to see possible support or advice for those who may need it … taking them one step closer to greater satisfaction while working for themselves.
Little wins while navigating the journey to personal autonomy.
Some of the situations and experiences I hear, I’ve had myself:
How do I get people to buy from me?
… by building rapport, relationships, trust
My business needs a specific kind of client.
… don’t be tempted to generalise, act on specific profiles
Is there a formula for repeat business?
… word of mouth. By delivering outstanding service, we become irresistible, others talk only of you.
I’m not earning – it’s taking too long.
… most of the results of early ground-work aren’t seen right away. Think farming, not hunting. Don’t forget to ask for business
A recent lesson came from a friend (Darren) who we’d come to know over the two or three years he’d spent building a business from scratch. Darren put the time in watching the market. He adjusted his targets, identified his ideal customers and most importantly, met with the people … Then … he decided he’d ‘had enough,’ declared that the business ‘sucked,’ and went and found himself a job!
We’ve all seen similar situations. After all that farming, Darren walked away from the harvest! He’d lost patience and forgotten that … real success is a product of consistent application over time.
(I do respect that for some people, with financial commitments, starting a business in a recession is a tough ask!)
Anyway. One month after Darren left our business group, someone with a similar offer to Darren came along.
You guessed it! All the groundwork (farming) that our friend had put in over the years now started to bear business … for someone else who was on hand to support new opportunities.
Business is seasonal. Business is personal
… because people like to do business with whom they know and trust.
CharlieKenny.me 
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