I’m not going to tell you how to run your business. I’m going to try and help you realise your goals and make business more enjoyable.
Here are four questions to ask yourself that may help you:
Do I have direction?
Who (or what) is your audience …
Is the business visible (bizable?)
Am I fit for business?
There are plenty of questions to ask ourselves when qualifying why we’re in business.
I like to keep the above points top of mind. These offer the most impactful insight to the business journey. There’s less ‘fluff.’
Let’s look at those:
Write each question down as we go …
Do I have direction? Where is your business is heading – the goal, do you know where nirvana is for your enterprise? If not, spend a little time (a couple of minutes) each day and visualise the end game.
Who (or what) is your audience? The strategy. Your customers have a huge impact on the end game. I know it’s difficult not to accept every offer of new business along the way. I’ve been there. Let’s keep in mind that if we spend too much time heading in the wrong direction … we may take a little longer to get back on track. Find direction and reach that goal. Think specific audience, think strategy.
Am I fit for business? Today we have plenty of opportunity to show our logo … splash our message and shout the plaudits from our satisfied customers. Digital is excellent for that hit of dopamine, the instant gratification. Let’s remember that much of our marketing can be time wasted. Until we realise that business is personal. Most of today’s purchasing is through reputable brands, reputable people. Make the personal appearances often. Network, in person. Show potential customers that you are available for new business. Build your brand, become bizable.
By sticking with the above points, I’ve found my personal journey has not only fulfilled my wishes … it has been more enjoyable.
Consider the above vision and develop your reputation along the way.
‘People buy from people.’
CharlieKenny.me 