Comes a time …

A question during conversation …
Know anyone Charlie?

I offered Jenny the details of a local business funding program she was looking for. Why not contact them Jenny, this could help you, a grant that offers 20% of the investment planned. 

I’m not sure Charlie, I mean, I’ve enough business ticking over just now … 

But ‘just now’ is not enough, right? 

Correct.  Trouble is, I’m frightened that by investing in more staff and services means that I’m going to expand my market. 

So, is that so bad Jenny? 

That’s the trouble, Charlie. I’m not entirely sure that expansion, growth, is something I’m ready for. 

I’d known Jenny for a little while. During the past twelve months, she’d seen a strong surge in demand in her craft and tutelage, all driven by the current tendency for home working.

Jenny’s concern was that the supplementary services she had planned might be premature. Especially now, given the likelihood that ‘normal’ business practice, being back at the office, may resume sometime soon.

Jenny, you are the business. It’s a big step considering expansion, although if you want my advice? 

Go on, Charlie, what’s your plan? 

Think about why you started in the first place. Where do you see your current situation in your original plans?  You’ve found that life presents you now with an opportunity to take the next step in the process.

So, my advice? Find out what your customers want and give it to them. Repay their existing faith in you, and show them your intention of offering more. Trust your choices and your ability to fulfill your own and your client’s ambition.

Jenny then took some time to consider my view. She consulted and listened to her customers, seeing whether they would support her plans. She also talked to both her employees, who were more than excited by the news. Positive news all-round.

New sales? Seeking is the driver of new business. It’s through conversation, communication, by reaching out, that we’re putting more lines in the water.

At the same time:
“More business is lost through indecision than is lost through making the wrong decision.”

Published by charlie kenny

I love the coast and in particular, the area in which I live, the North East of England. It's an uncomplicated life, for the past twelve years I've been away from the 'big smoke' ... and the decision to relocate my business to the North has been the best move of my career. So far. I am a writer and have a lifetime of experience in publishing and personal development. I now consider myself a specialist in helping my clients with memoirs - that could entail a biography, or simply bringing diary pages to life. I tend not to advertise my business, word of mouth has always been kind so it's no surprise that I do spend a couple of days per week networking. Peer collaboration can be very rewarding. Therefore, if you'd like to join me fortnightly for Wednesday ZOOM or either Tuesday or Thursday for (in-person) morning coffee, please get in touch. I'd love to meet you and perhaps help in any way possible. Thank you for stopping by the website. engage, develop, grow ... with Go!

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