How do you feel?
What do you do when the business you love begins to promise so much?
You dare to build on that promise, you dream big, you start to see progress from all the graft with the route to fulfilment becoming reality. The promise of success excites, doesn’t it?
All is well until …
The very path we’re following, channelling the time and energy changes forever with the arrival of negative market forces. Worse still, the changes are something we’re unable to control, suddenly there’s a feeling of helplessness when the strategy, the certainty we once had in place is all but gone, we’re driven to look at strategy. Plan B.
Planning on how to pivot the business.
The above scenario is affecting organisations large and small everywhere just now and for one such business owner, with an established fitness studio, twelve months ago Beth found her livelihood under threat of permanent closure unless she found a way to keep her clients and the money coming in.
Being so ‘wrapped up’ in the day to day of the business can be debilitating, although Beth somehow had the foresight to develop a strategy, at the same time brave enough to admit to herself that she needed help taking the concept of the pivot to reality.
Gareth Shackleton eventually met with Beth and discussed (amongst other things) ambition, what was possible (or not) today, building for tomorrow including five components that VALUE the business all before sitting down to discuss Action – working on the new baby, the result of ‘pivot.’
With Gareth’s help, Beth came up with a plan to incorporate an existing degree held in Sports Therapy with her broader life skills, those as a former jockey and competitive horsewoman. This strategic move tied in with a client offer of all-round defined fitness for both rider … and horse!
Before long, ‘Equiskills’ was established combining the fundamentals of Pilates, inner physical and mental fitness, all presented as a rounded offer in a series of online tutorials … ‘Training for your Discipline.’
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Extraordinary times call for extraordinary plans and by taking the time to share the ambition with recommended, trusted friends it can be possible to step outside of the comfort zone and realise the benefits of enforced change.