How do you do that?

While enjoying several years of Networking Northumberland I’d (almost) chosen to disregard the fact that I’ve spent 25 years in business this year! 

That was until I was asked what would be the most important words I would give anyone ‘starting out’ today in the world of self-employment?

I thought to myself … how much time do you have? As I considered an answer to the question …

Practice what you preach, do as you say you shall & treat others as you wish to be treated yourself.

Sounds about right, doesn’t it? Here’s why it sounds good to me:

So often we are asked to demonstrate our offer when asked … ‘So, what do you do?

That very moment during an initial introduction is (in my view) ultimately defining and there are those who just don’t realise the importance of first impressions and so, the opportunity to meaningfully engage is often lost.

Following up on your intentions is a fantastic demonstration of your dependability. 

It’s great to have the opportunity to work alongside another (especially so if you are a sole trader) or on behalf of a new client and so be considered a reliable connection, an asset, a close ally, the trusted referral partner … building trust, it’s a wonderful testimony to your character.

‘Along the way’ I’ve always found that by being transparent, considerate and aware of the needs of others is exactly how I’d like others to feel when we’re engaging. 

The human factor should never be overlooked. People buy from people, so if we understand that your next best customer may just be a smile away, you’ll find the business trail is just a little kinder in keeping you referable.

25 years? Surely not I hear you say …

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