Do better, follow up

Here’s the story, see if you relate to this …

It’s early in the day, the meeting is over and ‘sticky buns’ are present when I ask:

So, how is business?

Business is great Charlie and I love these networking events, there is always plenty of opportunities. I think I’ve identified one or two potential clients already and it’s only my first visit.

Terrific, why not sit down and work on the plan, see how you can help each other out?

Well, I’m due at another event shortly, so no time just now although I’ll catch up with them next month, see if we can do meet up. Besides, they have my card, and I know where they are. Keep me informed of future dates, please.

One of the few ‘downsides’ to structured networking (and to my mind there are not that many) is that the process identifies some of those human failings that sometimes go unnoticed. You know, like timekeeping, preparedness, the genuine offer of support.

The Business Insider covers most of the basics …

Sure, the main reason most go out and meet others in business is to learn how to develop the prospects that help business prosper, although some of us inadvertently spoil all the good ‘groundwork’ laid down during regular attendance simply by failing to give time, that most important time in the follow-up.

I’ve been there, I’m sure most of you have as well – there are plenty of great networkers out there who are simply there own worst enemy. Good groundwork and no follow-up…

Following up ‘next month’ is simply not enough. The opportunity is in the room with you.

Timely engagement counts (now time) and this is where we should be following up, not in the weeks and months down the line when that once genuine opportunity has now gone cold. Or worse, the potential next best client has gone to someone else with the business …

Networking works, if we’re prepared to remember the basics and simply work smart.

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