With such a crowded business-scape, it can be mystifyingly difficult to find the magic fit, especially for the small business, then let alone understand what your target market actually wants just now.
It’s times like now I sometimes wish I’d hung on to that crystal ball I pulled out of that lucky dip last Christmas!
It doesn’t have to be so, does it? Help from a divine source? Sometimes (sometimes?) it does feel this way.
With an increasingly emotional buyer-provider climate how do we stand out? Where can we make a difference in the process?
I know I’ve talked about the unique selling proposition (USP) before … and thanks to you for the feedback and those whom I’ve spoken to will know that to me, new business purchasing decisions is an increasingly emotive issue.
Let’s not forget ladies and gents. The USP is you.
It’s not rocket science, the biggest difference, the greatest catalyst for that emotional ‘click’ … that “shazam!” superhero moment (remember Billy Batson?) when you know that this is the company you should be working worth – no, not should – need to be – working with is when the smoke clears, the sun starts to shine and you find that you actually LIKE the person you are to be working with. I mean really LIKE, not the current ‘likey’ emoji stuff …
So let’s not resort to the crystal ball just yet, why not simply have faith in our own ability as human beings and connect with others, share our thoughts on what works (and what does not) while developing that emotive connection. We don’t need the horoscopes (did I say we?) to confirm our future big steps, we won’t need the crystal ball to forecast our next best client purchasing decision if we are developing our trusted network.
Let’s make that important first move … connect and relate to our potential new audience, in person, as well as through the various online platforms then we may then find that all we need to get ahead in business is the faith in ourselves and others as genuine people.