cake

Networking and bigger cake

Today is about cake. I’d no sooner swallowed the first bite of my (very generously) iced doughnut when my table partner immediately went on the offensive…

I don’t know why you bother with these meetings Charlie, I mean, come on, you can’t be making the big bucks?

I’d known David a few months now, he is in the business of I.T. Security. Business is good for David, more so now that he has found his feet amongst his referral partners. David was atypical of one or two I knew already, very keen to quicken the business through referral. Impatient.

‘It seems to be working for you, Dave.’ I suggested.

‘The orders are coming, I’m not complaining just now Charlie, it’d be great to pick up a little more though, so I’m working on that.’

‘I’ve been working ‘on that’ almost 20 years now David and you know what? Every time I find ‘it’ I’m happy, sure but networking is not about the gifts along the way, it’s about the goal, the bigger picture don’t you think?’

‘More cake David?’

‘Yes, please. The bigger picture? I’m talking about the money, that’s my bigger picture, the targets I hit to keep my business on track, to feed my family.’

‘David, it may not be obvious to you but you and I have a common goal. That’s to build a reputable business, the personal reputation through recommendation, right? The point is, your business will benefit for years to come on the cultivation you put in today.

Eat that cake David, it’s great to savour the current success. Be patient, those targets you seek to hit will be met as you move forward through clarity in communication, education and learning from where it is your more meaningful business may come from.

Once you know that … tell others.

It’s about the people who hear your story, those with whom you have built the relationships and trust over the years.

Big bucks? That’s a lot of cake David, I could never eat all of that… not right away …

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s