Is the lack of the emotional connection hindering your chances for successful business growth?
The ‘getting to know you’ can be tedious for some. Especially in today’s crowded business environment.
“Deadlines don’t allow for emotional tedium … do they?”
Take social media, most of us have experience of the ‘add,’ ‘like,’ the ‘share’ or the ‘follow’ … it’s all part in qualifying through social media. We feel good connecting, we become part of an on line community.
The ‘selly’ is online isn’t it? We naturally gravitate to those we are connected to, those who share common ground, it’s a pretty straight forward engagement due to that lack of emotional connection. The commitment.
Back to the ‘real world’ now. How often do you see the uninitiated blatantly promote their goods and services to the new audience without so much as a request to meet or even participate in a knowledge swap. There is no time for the ’emo-connection.’
To my mind the most important legacy of social media – so far – has been in exposing the true value of real time engagement. True there is a qualification of togetherness through social although the ‘real time’ skills are often lost …
People buy from people who they know and who they trust.
Good solid relationships in business, like anywhere else take time.
We could do a lot worse for our business (and for our reputation) than ask those in our community for a little time to meet, just so we could find out a little more about each other?