Networking or Netconnecting?

Over the last few decades, networking has devolved into an endless series of cattle-call events full of barn-style open bars, pizza and a mingle coffee meets and the inevitable gathering tub-thumpers …

Perfect strangers, after a long day at the office, agree to show up and bump into each other, randomly exchanging business pitches for business cards.

Needless to say, traditional networking is not working anymore. For successful 21st century business people, large networking events and the mountains of business cards they produce have become a waste of time and valuable resources. It’s time to re-evaluate why people buy people.

Networking will feed you today. And for some of us, this is why we ‘do’ networking. We know this, but connecting … really connecting and playing the longer game, understanding that properly developed relations is what makes for some amazing and sustainable opportunities that stretch far deeper than simply the one-off business opportunity.  

So let me ask you … are you Networking for today or Netconnecting ?

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