If I had one piece of advice to offer anyone starting out in business today, it would be to value the people in your network.
Network = your contacts. Grow the network, to encourage the opportunity.
If I lost all my money today and my assets were gone, if my customers walked away I know that I’d be OK. I’d survive, start again and flourish because I have good relationships with those who I know well, share similar interests, trust.
You see, it’s been my experience that people will get us to where we wish to be. If we only take the time to engage, converse and take part in the exchange of information.
We have today, after all, a huge choice of media options at our disposal. We’re able to like, comment, join or share …
‘It’s a start Charlie.’ I hear what you say, sure, it’s a start.
But, how many starts have failed through the lack of following up?
It’s my belief that if you wish to develop any meaningful business, there is only one avenue worth pursuing and that is to seek regular engagement.
So, on finding your potential business partner or customer, (even if it is via the like/share/comment, etc) why not show your intentions and ask for a meeting?
Even if that meeting is via the miracle of ZOOM.
Choose the opportunity that presented to you. Don’t wait, take the first step.
Nothing is more enabling, with the ability to deliver the results required than to be the one to instigate the meeting. To be in the company of someone who is in the market for your product or services and … who is interested in listening can be empowering … and isn’t that just one of the reasons we’re in business?
Seeking new markets, allies, and sales, there are occasions when we need to be the one taking the initiative.
It’s a simple fact that the potential new customer won’t know about you, learn of the opportunity from you, unless you ask for their time.
Social media is a great source of leads, but why stop there? Let’s show AND tell.
Turn the possible business into probable referral. Be bold enough and have the faith and confidence in your product or services to reach out for the conversation.
The worst that could happen? The prospect responds with “no, thank you.”
“Although, I may know someone else who may be interested …”
Take the first step, join the conversation and develop the relationship, because people buy from people who they know, like and trust.