that old familiar song

 

Like most, we’ve had our own share of harsh weather.

This morning was typical, the wind blew through you, it was tough going. My four-legged companion didn’t seem to mind though, she was on a familiar course, headlong down one of her favourite by-ways with the wind so hard that, amusingly her rear legs were almost overtaking the front end!!

Much to the annoyance of the aforementioned hound, I paused and realised I was listening to bird-song. Above the din, the racket, the stormy tempest, from deep within the hedgerow came the song of the blackbird. I listened for a good 20 seconds to the intermittent shrill tones as I realised, that’s just what’s required to rise up above the business same-old, same-old …

No, I’m not about to break into bird-song … I’m not much of a warbler!

As business owners we’re often surrounded by distraction, we’re sharing our precious diary with an ever-growing to-do list with little time, some of us are over-committed and of course, this takes a toll on progress.

So what does it take for your business to be heard above the everyday? Hire the P.A?

Perhaps.

Let’s start with clear, concise and consistent messages delivered on a regular basis – we need to become the familiar, trusted voice if we are to have any chance of being heard above the mainstream don’t we?

‘Easy done’, who’s listening?’

OK …

Start by visiting your local network …

If we’re persistent in delivering the message, we eventually become familiar, our reputation starts to develop … and isn’t that what we, as business owners are seeking?  A familiar, reputable business, considered not only as a contender in the marketplace – but the first choice?

Listen up when you are next out and about, I’ll bet you’re listening out for the familiar sounds of the season.