Make it special …

I really don’t know how to pitch the room today, Charlie. 

Do as you usually do Tom, and continue the education and enlightenment.

Should I tell them about the new business I’m thinking about, after all the presentation is only a couple of minutes and I’ve plenty of the regular business just now, should I drop in something new?

That depends on how you wish to be seen, have you thought about how you would like your customers to remember you Tom?

This is just a side-line Charlie, it’s something that might prove interesting to one or two, offering a different angle to my presentation.

Does this new side-line complement the existing core business Tom? If so, I’m sure your audience would find value in learning more about you, you’ve been informing the room for a few months now. Most of us are familiar with your professional offer and should now be in a position to refer you.

… although, if this new offer is completely different, then personally I’d be careful you don’t spoil all that groundwork laid down during the recent engagement.

Let’s try not to cloud the water, Tom.

Whaa? I don’t get it.

If it were down to me I’d be inclined to concentrate on the core business and save the new introduction until the after meeting one-to-one. In fact, there’s a great opportunity to enlighten your referral partners with company news, and diversity perhaps. Invite them to sit down with you after the meeting.

Ask their opinion.

So you think I should stick to the regular intro., incorporating a hint of new company developments within the presentation, generating interest that way?

If it’s important, why not Tom? I’d continue to deliver the specialist that is you. Showing what we’ve come to expect and then ask for the one-to-one with ‘selected colleagues,’ inviting them to meet and learn more about the broader offer, new developments.

Make it special.

Maintain your expertise Tom. Most of us are able to offer much more than the core business, unseen until we’ve had the chance to know each other or even work together. Think about who you and I would prefer to work with. It’s the expert in their given field right?

There are plenty of hobbyist, part-time offers out there and personally I’d be wary of asking the handy-man plumber to tend my electrics, wouldn’t you?

Be the expert, make it special.

Published by charlie kenny

I love the coast and in particular, the area in which I live, the North East of England. It's an uncomplicated life, for the past twelve years I've been away from the 'big smoke' ... and the decision to relocate my business to the North has been the best move of my career. So far. I am a writer and have a lifetime of experience in publishing and personal development. I now consider myself a specialist in helping my clients with memoirs - that could entail a biography, or simply bringing diary pages to life. I tend not to advertise my business, word of mouth has always been kind so it's no surprise that I do spend a couple of days per week networking. Peer collaboration can be very rewarding. Therefore, if you'd like to join me fortnightly for Wednesday ZOOM or either Tuesday or Thursday for (in-person) morning coffee, please get in touch. I'd love to meet you and perhaps help in any way possible. Thank you for stopping by the website. engage, develop, grow ... with Go!

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