I really don’t know how to pitch the room today, Charlie.
Do as you usually do Tom, and continue the education and enlightenment.
Should I tell them about the new business I’m thinking about, after all the presentation is only a couple of minutes and I’ve plenty of the regular business just now, should I drop in something new?
That depends on how you wish to be seen, have you thought about how you would like your customers to remember you Tom?
This is just a side-line Charlie, it’s something that might prove interesting to one or two, offering a different angle to my presentation.
Does this new side-line complement the existing core business Tom? If so, I’m sure your audience would find value in learning more about you, you’ve been informing the room for a few months now. Most of us are familiar with your professional offer and should now be in a position to refer you.
… although, if this new offer is completely different, then personally I’d be careful you don’t spoil all that groundwork laid down during the recent engagement.
Let’s try not to cloud the water, Tom.
Whaa? I don’t get it.
If it were down to me I’d be inclined to concentrate on the core business and save the new introduction until the after meeting one-to-one. In fact, there’s a great opportunity to enlighten your referral partners with company news, and diversity perhaps. Invite them to sit down with you after the meeting.
Ask their opinion.
So you think I should stick to the regular intro., incorporating a hint of new company developments within the presentation, generating interest that way?
If it’s important, why not Tom? I’d continue to deliver the specialist that is you. Showing what we’ve come to expect and then ask for the one-to-one with ‘selected colleagues,’ inviting them to meet and learn more about the broader offer, new developments.
Make it special.
Maintain your expertise Tom. Most of us are able to offer much more than the core business, unseen until we’ve had the chance to know each other or even work together. Think about who you and I would prefer to work with. It’s the expert in their given field right?
There are plenty of hobbyist, part-time offers out there and personally I’d be wary of asking the handy-man plumber to tend my electrics, wouldn’t you?