It’s here, right in front of us …

Yes, people do indeed buy from people Charlie, especially those with a distinctive, unique selling proposition. That special something within that we cannot find elsewhere.

Isn’t that the point David, we all carry our own USP, don’t we? The unique selling person?

Agreed, but not all of us put the work in to be able to offer the definitive difference. I’ve seen many people lose out on the opportunity by failing to close with confidence during the pitch.

Not all of us are pitching right away David.  We all have our own very different way of engaging people. During the initial introductions, I’m not entirely sure the selly-sell is the best way to go.

For some, we embrace the person before the product and services. Business is personal and I’m a people person. Face to face and in front of them, I like to dig a little, take time for a one to one …

OK, I knew we’d be down this route … so why so many purchases online Charlie? Grocery, electronics, music, you name it and you get it without any human interface.

Good point David. Saving time and resources is important so we’re all tempted by a bargain. Some purchases have different values to any one of us, we look around for them, although for those important buying decisions, especially for those directly affecting the business, accountancy maybe? HR services, creative services, strategy, referral groups, not to mention those important trade partnerships?  I’m one of those looking to engage the person first.

I do agree with you David, the online experience gives all the opportunity to be the best-informed, thrifty shopper without being seen or consulted, or sold to. For me, if knowledgeable service and engagement are important, don’t you think it’s at least useful talking to the vendor about the product?

So, how do online recommendations rate with you Charlie? 

I take my advice from a trusted friend David …

Ok, we’ve found a little common ground David and I’ve learned a little more about you during our conversation, so, what can you tell me about your business that I haven’t just found out?

Published by charlie kenny

I love the coast and in particular, the area in which I live, the North East of England. It's an uncomplicated life, for the past twelve years I've been away from the 'big smoke' ... and the decision to relocate my business to the North has been the best move of my career. So far. I am a writer and have a lifetime of experience in publishing and personal development. I now consider myself a specialist in helping my clients with memoirs - that could entail a biography, or simply bringing diary pages to life. I tend not to advertise my business, word of mouth has always been kind so it's no surprise that I do spend a couple of days per week networking. Peer collaboration can be very rewarding. Therefore, if you'd like to join me fortnightly for Wednesday ZOOM or either Tuesday or Thursday for (in-person) morning coffee, please get in touch. I'd love to meet you and perhaps help in any way possible. Thank you for stopping by the website. engage, develop, grow ... with Go!

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