Most in business understand that reaching out to new customers is key to growing the business and certainly contributes to our own personal development.
Some though, find that engagement through networking can be stressful, traumatic and in some cases, less than profitable.
So we shall keep it simple. Let’s take the stress out of PTSD.
There are just the three essential ingredients in becoming successful when networking:
Know what it is you want, know your audience, understand what makes you different and be prepared to ask for referrals. Work on the USP before you start your network journey.
Once you’ve prepared, be there. All the preparation comes to nothing if you are not prepared to step out and engage your potential next best customer. Be Miss (or Mr) Consistent. Sure ‘being there’ creates its own opportunity through luck … although remember, the practice is called netWORKing …
When the time comes to introduce yourself, do so with confidence in your abilities, boldly outline what it is you are looking for, people will love you for it, show sincerity, don’t forget to smile … and be willing to ask for the help you need.
That’s it, work on the fundamentals as you invest your time in people and others will start to invest their own time in you.
The outstanding multitude of magic ingredients? These become more obvious over time.