Talk about others. It’s great for business.
Referrals are something we all aspire to, some of us go out of our way to cultivate the new business by doing all the ‘stuff’ we’re told by the gurus, those abundant soothsayers and community influencers.
So what happens when you do all that which you’re supposed to be doing only to find that the recommended ground work is just not working, literally, the only new life you’re hearing are those crickets again … away in the distance …
Let’s get unselfish. Good business comes our way when we stop worrying about why it’s not coming our way – have you noticed that?
Try this, it works for me, it may not be right for you just now but just give it a go – after all, it’s just those pesky crickets, right?
Each of us in business knows lots of other people, some we see more often than not and of course, it’s natural that those we do see most regularly are those we tend to want to help when required.
‘Help? Ok, but how?’ I hear you ask
Simply talk about them. Spread a little good news about your mates.
For instance, when you meet up with a friend and they ask:
‘How’s it going, what have you been up to?’
Avoid dwelling on me, me, me for just a minute …
Try telling them you met up with a great professional the other morning, someone who has a unique line of business and someone you would highly recommend.
Give them a reason why your mate is so referable. Talk them up, shine the light and really give your friend a reason to make mental notes as you both discuss …
‘OK, so I talk them up, but how is this helping me?’
Bear with me. Chances are the next conversation your friend has with you in mind he is going to also mention your recommended new best friend – he’s going to mention your mate and of course he’s going to talk about you, your business, how he knows what it is you do, and how well connected you really are.
Word of mouth, let’s not underestimate the power of a good conversation – especially when you are talking about someone … behind their back!