the memory hook

Whether you realise it or not, you already know a lot about memory hooks. You’ve been using them consciously or unconsciously since you were small…

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For instance:

When you were in primary school, what was your best friends nickname?

Where were you when “Thriller” was being played?

Who you think of whenever you hear someone say ‘Ehhh, what’s up Doc?’

Or ‘Wassup’ or ‘Didn’t he do well?’ or even ‘Beans meanz Heinz,’ or maybe … ‘people buy from people’ etc., etc.

Mere fragments of phrases, jokes, songs and rhymes remind us of people, places and events we’ve seen or experienced and of course these stay with us for years.

 

What makes A Good Memory Hook?

The key word in ‘Memory Hook’ is ‘Memory.’

If it’s going to work the way you want it to, therefore for it to pop into your prospects mind whenever the need for your product or services arises, it has to be easy to remember. The best way to make it memorable is to make it vivid – and short!

Short is not hard to work out why, one snappy phrase or short sentence is all you need.

Anything more is only wasted, it can also get in the way – we need to have our audience readily able to repeat this back at call …

 

For example, which of the following is easier to remember?

“The items available for purchase during the ‘special sale’ are the ones that are on display beneath this sign.”

Or …………

“What you see is what you get.”

 

A good memory hook – See it, hear it, feel it … remember it!

Published by charlie kenny

I love the coast and in particular, the area in which I live, the North East of England. It's an uncomplicated life, for the past ten years I've been away from the 'big smoke' and I consider the decision to relocate my business to the country has been the best move of my career. I write and have a lifetime of experience in publishing and personal development, I consider myself a specialist in helping my clients with memoirs - that could be a biography, or simply bringing a diary to life. I tend not to advertise my business, word of mouth has always been kind so it's no surprise that I do spend a couple of days per week networking. Peer collaboration can be very rewarding. Therefore if you'd like to join me any Wednesday midday or Thursday morning coffee, please get in touch, I'd love to meet you and perhaps help in any way possible. Thank you for stopping by the website. engage, develop, grow ... with Go! charliekenny@live.co.uk

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