Sales not selly sales

It wasn’t so long ago I was supporting a small manufacturing company with a team of sales people, offering my own direction and advise in the wiles of what some have called ‘the black art sales through sustained relationships.’

We’d have Monday morning sales meetings to determine business forecasts, the order input and we’d generally ‘mull over’ the business model, from the success to the not so successful.

The regular meetings gave us unity, insight and the opportunity for development.

Our priority during these times was regular contact with our clients. As it remains today. We routinely made daily calls and regular in-person visits to engage our clients and offer our expertise and support. The journey to and from clients premises wasn’t a wasted journey either – this was the time for the ‘cold call.’

We’d encourage each to stop the vehicle, get out and knock on doors for engagement with the intention of introduction for future business.

Why drive past an opportunity, after all?

If the time wasn’t right to talk sales with the decision maker we’d try booking for a future meeting or at least seek the contact details and follow up through telephone calls or post.

We found that our prospects actively supported these personal engagements.

The regular visits with ‘real people’ work and all that time ago those calls made a huge difference to business and set us apart from many of our competitors.

It’s a little like our structured networking @weeklybusiness. The familiar, trusted face of the professional in the room offering their support when and as required. No sales required.

This is how I do business, how about you …

What sets you apart?

Published by charlie kenny

I love the coast and in particular, the area in which I live, the North East of England. It's an uncomplicated life, for the past twelve years I've been away from the 'big smoke' ... and the decision to relocate my business to the North has been the best move of my career. So far. I am a writer and have a lifetime of experience in publishing and personal development. I now consider myself a specialist in helping my clients with memoirs - that could entail a biography, or simply bringing diary pages to life. I tend not to advertise my business, word of mouth has always been kind so it's no surprise that I do spend a couple of days per week networking. Peer collaboration can be very rewarding. Therefore, if you'd like to join me fortnightly for Wednesday ZOOM or either Tuesday or Thursday for (in-person) morning coffee, please get in touch. I'd love to meet you and perhaps help in any way possible. Thank you for stopping by the website. engage, develop, grow ... with Go!

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