Sales not selly sales

It wasn’t so long ago I was supporting a small manufacturing company with a team of sales people, offering my own direction and advise in the wiles of what some have called ‘the black art sales through sustained relationships.’

We’d have Monday morning sales meetings to determine business forecasts, the order input and we’d generally ‘mull over’ the business model, from the success to the not so successful.

The regular meetings gave us unity, insight and the opportunity for development.

Our priority during these times was regular contact with our clients. As it remains today. We routinely made daily calls and regular in-person visits to engage our clients and offer our expertise and support. The journey to and from clients premises wasn’t a wasted journey either – this was the time for the ‘cold call.’

We’d encourage each to stop the vehicle, get out and knock on doors for engagement with the intention of introduction for future business.

Why drive past an opportunity, after all?

If the time wasn’t right to talk sales with the decision maker we’d try booking for a future meeting or at least seek the contact details and follow up through telephone calls or post.

We found that our prospects actively supported these personal engagements.

The regular visits with ‘real people’ work and all that time ago those calls made a huge difference to business and set us apart from many of our competitors.

It’s a little like our structured networking @weeklybusiness. The familiar, trusted face of the professional in the room offering their support when and as required. No sales required.

This is how I do business, how about you …

What sets you apart?

Published by charlie kenny

I love the coast and in particular, the area in which I live, the North East of England. 30+ years experience in publishing and personal development is what I bring to individuals looking for advice, direction or simply an independent listening post. My passion is the person, hence my interest in structured networking and the magic that happens when like-minded people engage. engage, develop, grow ... with Go!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: