PEOPLE WALK AWAY from networking groups for all sorts of reasons. They may not find the time to attend regularly, or might not like the structure of the meeting, the food, or, in most cases, it’s because they’re unable to see the opportunity for growth.
Give your time.
The business that joins a collective to share conversation participates in ‘networking.’ The clue is in the word itself, connecting with peers over a given time.
How soon can you be successful? It depends on the type of business you have. For example, you may be offering the latest ‘gadget’, the most popular gadget that has ever appeared on the market! It’s easy to believe you are going to see good results quickly, certainly before the lion tamer or parachute salesman.
With the hottest of gadgets in your possession you have an established market, people need your gadgets and so customers come to you! They all want the ‘gadget of the day!’
The lion tamer and parachute guy?
With such niche products … it’s a no brainer they could be spending quite a bit of time connecting, delivering messages before ever coming close to new business! A lion that needs taming or even a parachute made for you! Perhaps an inventive insurance agent amongst the network may help?
Then one day! By the magic of word-of-mouth recommendation, an enquiry arrives. Someone needs a lion tamer … together with a bespoke parachute …
Give networking time and you will be successful.
Through the strength of its reputation, the niche business can be as successful as the ‘widget of the day,’
Success is all about developing our fraternity. Consistency sets the successful networker apart from the ‘chancer’ we often see, you know …
… those who “go networking” looking for any new business on the day, declaring as they leave that ‘networking doesn’t work,’ We rarely see them again.
Take time to learn from each other.
The ancient Greeks taught that all conversations involved three ingredients:
Ethos, or the character of the speaker. Pathos, when the speaker and listener connect through empathy, emotion, and Logos.
The logos discussed by the Greeks refers to the factual content of the message and use of words. The business.
Be seen, connect with your listener and give your message time.
To learn what you need, the listener should hear and trust you before they are ready, willing, and able to listen to what you have to say.
Networking is not right for everyone, although it’s great for every business.
#niche #usp #networkingworks #gadgets
CharlieKenny.me 