Take time for conversation

I sat down for a ZOOM chat with Adam the other day, he’s decided to start-up a domestic cleaning business. We shared the virtual cake …
His first question to me?

Can networking help my business?

It’s a question I’ve heard many times and I’ve always given the same answer:
Yes, networking can help your business start-up. With enthusiasm, ambition and desire we inspire others. Attitudes are infectious and listening to you as you talk up the business, share dreams, goals, products or services, we’re often empowered to refer you to others.
Networking is a great way to kick-start any new business.

Even in today’s economic climate?

In any business landscape, correct. Talk about the people, someone else’s magic and you start the gossip …
The aim of networking is to develop the diary of connections, broaden the horizons. Spread the good word, the benefits of association, all through word-of-mouth.

I could do that, the same through social media, couldn’t I?

Of course, and I see you already do that, although the difference between an ‘average’ referral and ‘great’ one is always the personal connection.

So, I need to spend time developing skills, how long does it take to become successful when networking??

You can grow your audience through social, collect the likes, shares and emojis. the difference is the Unique Selling Person.

The difference when we spend time with others? Nothing beats your presence, being ‘there’ for when a potential client needs help. To excel, with your audience, show your values, your ‘why’ your ‘how’ and where you work, the difference is personal. It’s you.

Develop your listening skills, Adam, be reflective and converse, share wisdom, allow others to learn from you. Familiarity develops certainty, so spend time knowing your audience, the market. You ask how long?

People buy from people who they know, like and trust.

Published by charlie kenny

I love the coast and in particular, the area in which I live, the North East of England. It's an uncomplicated life, for the past twelve years I've been away from the 'big smoke' ... and the decision to relocate my business to the North has been the best move of my career. So far. I am a writer and have a lifetime of experience in publishing and personal development. I now consider myself a specialist in helping my clients with memoirs - that could entail a biography, or simply bringing diary pages to life. I tend not to advertise my business, word of mouth has always been kind so it's no surprise that I do spend a couple of days per week networking. Peer collaboration can be very rewarding. Therefore, if you'd like to join me fortnightly for Wednesday ZOOM or either Tuesday or Thursday for (in-person) morning coffee, please get in touch. I'd love to meet you and perhaps help in any way possible. Thank you for stopping by the website. engage, develop, grow ... with Go! charliekenny@live.co.uk

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