The opportunity, through trust

Yes, it’s tough ‘out there’ although if you have confidence in your business model, persistence and trust (there’s that word again!) in what you have to offer … if you know where to pitch the business, you have a reasonably ‘thick skin’ and plenty of patience, phew!, then you are half-way there!


We already understand that many firms have been forced to close through tough times. After all, we’re still in the midst of a pandemic, there’s a recession on and to top it all, it’s August!  August to many, meaning take a holiday …

I hear you, take a holiday?   Fear not, please bear with me.

Now, according to those in the know, the entrepreneur, the start-up business for today has the best chance of being successful if they’re offering the following skills:

  • Garden design & build
  • Virtual Assistance
  • On-line education
  • Digital marketing
  • and Dropshipping!

“All very well if there’s a market for it, Charlie.”    I know, I really do hear you.

So, if you are starting out, or pivoting the business, developing the website, the marketing, organising livery, discussing an accountant, networking(!) and lots of other ‘bits and pieces’ … before you pick up those brand new, shiny tools, think about who you will serve.

We’re in business to serve our customers, right?

Here are just some of the business categories that are currently (Aug) thriving during our progression through lockdown …

  • Tech, cybersecurity
  • Grocery retail
  • Transport driver (haulage firm)
  • Cleaning  contractors
  • Warehousing
  • Gaming
  • Engineering

The market we’re looking to engage should be directly related to the solutions we offer.

So as an entrepreneur, efforts should be applied to engage, make a connection with those who are thriving and offer your services.

“What can I, as a gardens company offer an engineering firm?”

Now here is where networking may come in useful …

Your connection through LinkedIn may not result in direct business, the random images posted on Instagram may not be reaching the decision-maker. The handwritten note with your business card (remember those?) may not drop on the lap of the managing director or inspire an instant decision, although please bear in the uppermost of your mind …

Your decision to reach out, to a business that is currently enjoying growth, may, by simply receiving your details be inclined to use you in the future or indeed, pass your professional details on to another looking out for your services.

Your Networking (business) works if you work at it!


Published by charlie kenny

I love the coast and in particular, the area in which I live, the North East of England. It's an uncomplicated life, for the past twelve years I've been away from the 'big smoke' ... and the decision to relocate my business to the North has been the best move of my career. So far. I am a writer and have a lifetime of experience in publishing and personal development. I now consider myself a specialist in helping my clients with memoirs - that could entail a biography, or simply bringing diary pages to life. I tend not to advertise my business, word of mouth has always been kind so it's no surprise that I do spend a couple of days per week networking. Peer collaboration can be very rewarding. Therefore, if you'd like to join me fortnightly for Wednesday ZOOM or either Tuesday or Thursday for (in-person) morning coffee, please get in touch. I'd love to meet you and perhaps help in any way possible. Thank you for stopping by the website. engage, develop, grow ... with Go!

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