Yes, it’s tough ‘out there’ although if you have confidence in your business model, persistence and trust (there’s that word again!) in what you have to offer … if you know where to pitch the business, you have a reasonably ‘thick skin’ and plenty of patience, phew!, then you are half-way there!
We already understand that many firms have been forced to close through tough times. After all, we’re still in the midst of a pandemic, there’s a recession on and to top it all, it’s August! August to many, meaning take a holiday …
I hear you, take a holiday? Fear not, please bear with me.
Now, according to those in the know, the entrepreneur, the start-up business for today has the best chance of being successful if they’re offering the following skills:
- Garden design & build
- Virtual Assistance
- On-line education
- Digital marketing
- and Dropshipping!
“All very well if there’s a market for it, Charlie.” I know, I really do hear you.
So, if you are starting out, or pivoting the business, developing the website, the marketing, organising livery, discussing an accountant, networking(!) and lots of other ‘bits and pieces’ … before you pick up those brand new, shiny tools, think about who you will serve.
We’re in business to serve our customers, right?
Here are just some of the business categories that are currently (Aug) thriving during our progression through lockdown …
- Tech, cybersecurity
- Grocery retail
- Transport driver (haulage firm)
- Cleaning contractors
The market we’re looking to engage should be directly related to the solutions we offer.
So as an entrepreneur, efforts should be applied to engage, make a connection with those who are thriving and offer your services.
“What can I, as a gardens company offer an engineering firm?”
Now here is where networking may come in useful …
Your connection through LinkedIn may not result in direct business, the random images posted on Instagram may not be reaching the decision-maker. The handwritten note with your business card (remember those?) may not drop on the lap of the managing director or inspire an instant decision, although please bear in the uppermost of your mind …
Your decision to reach out, to a business that is currently enjoying growth, may, by simply receiving your details be inclined to use you in the future or indeed, pass your professional details on to another looking out for your services.
Your Networking (business) works if you work at it!