With a plan we plot business success, our offer is refined as we engage our prospects. By doing our best, sticking to the plan and working smart, we’re assured of engaging our target audience as the very best version of ourselves. By consistently being at our best we stay one step ahead of the competition, our reputation is enhanced.
So what happens when our journey on this well-rehearsed path to business is changed through no fault of our own? The existing ‘script’ is torn up, the plot almost irrelevant as the band plays a different, less familiar tune?
Does this mean we must learn to dance? Yet again??
So, we revise our market positioning, consider the change, question our relevance and prepare once again to engage the new community.
The community which we once inhabited is now moving in different directions, new market focus, needs and supplies that perhaps weren’t that relevant just yesterday. Being a small or medium enterprise looking to grow in times uncertainty calls for leverage through unity, strategic dance partners. We look to our friends, our trusted allies, we may seek guidance and advice as we deftly step (pivot, or dance) out into that once familiar comfort zone to develop the social capital – your unique value to the community.
Our somewhat unfamiliar community.
So how can your own unique offer ad value and benefit community, society?
Now? By being bold.
Stick with what you are good at, focus on your passion
Reach out in a new way to your new community
Add depth to your offer, all the while polishing your brand to ultimately become THE authority on your essential stuff, stuff that matters … to your community
We’ve spent time cultivating all that is required to be successful and we’ve become experts in our field. We know our business inside-out only to find the world has changed and it’s time to reset, time to again be the best we can be. Challenges may simply be an opportunity in disguise, a good time to demonstrate your skills in a bold new fashion, develop your reputation as the go-to service throughout your community, and beyond …
Let’s be bold. Show your community that you are ready to dance again, to whatever tune they choose to play.