So, what’s plan B?

Terry and I used to work alongside, together with a small army on the press-room floor. The job was proof-reading and press make-ready. The daily broadsheet didn’t wait for anyone, going to press in the small hours and straight out for distribution.

We worked together a couple of generations ago and although the news industry has drastically altered through technology, the importance of pre-press quality control still matters, maintaining quality levels and protecting advertising revenue remaining all important.

We had a depth to the quality assurance in days gone by, if we were light on personnel there was always someone else on hand, willing (and qualified) to check the proof and ‘press pass.’

Contingency is still very much a priority in business today, having a plan if the plan does not go to plan … you never know when we’ll need a plan B!

Yet I find it surprising that around 78% of today’s start-up business has no plan for success in contingency, whether that be planning for downtime or ultimately business succession.

Take networking for instance. We have around 40 business owners attending our local meetings on a regular basis, the goal being simple, to engage and educate like-minded individuals to the advantages of working together in the hope of that eventually, our colleagues will have the confidence of being able to introduce us to our next best client.

Yet when it comes down to contingency safeguarding the new business proposition, there is a scant idea of the purposes of a plan B.

Put yourself in those shoes …

Wouldn’t you feel better working together with a new supplier who has a thorough understanding of your needs demonstrably walks the walk and knows the depth of commitment you have together? Isn’t it comforting to be the client who is happily secure in the knowledge that if it all goes up in smoke … plan B is in place …

Earning the new business is more than having the right product at the right price, your prospects need to know that if they are going to risk new business and reputation with you, then the risk needs to be minimal while being covered by the shared contingent plan B.

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