CharlieKenny.me

people * stories * engagement

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about

I love the coast and in particular, the area in which I live, the North East of England. It’s an uncomplicated life, for the past twelve years I’ve been away from the ‘big smoke’ … and the decision to relocate my business to the North has been the best move of my career. So far. I am a writer and have a lifetime of experience in publishing and personal development. I now consider myself a specialist in helping my clients with memoirs – this could be a biography, or simply bringing diary pages to life. I tend not to advertise my business, word of mouth has always been kind so it’s no surprise that I do spend a couple of days per week in collaboration through networking. Peer collaboration can be very rewarding. Therefore, if you’d like to join me fortnightly for Wednesday ZOOM or either Tuesday or Thursday for (in-person) morning coffee, please get in touch. I’d love to meet you and perhaps help in any way possible. Thank you for stopping by the website. engage, develop, grow … with Go! charliekenny@live.co.uk
  • The world keeps turning

    The world keeps turning

    Who do we believe? We’re delivered ‘news’ daily – hourly – or by the minute(!) if, like the majority, we’re ‘geared up.’ Fake news or otherwise – who do we trust?

    Nothing is certain unless it’s personal, or seen.

    Is it me, or does it seem that as business owners we’ve been navigating these past few years far too gingerly? As barefoot navigates broken glass? Just when C-19 seems to fade we’re confronted by another global threat … yet the world keeps turning.

    It’s tough enough concentrating on setting up, planning, and running a business, let alone earning a living. Everywhere we turn there are calls for help. Some at a very personal level, we’re distracted each time we see/hear the ‘latest news.’

    So how do we keep the focus to stay the course?

    We act as we always have done, don’t we?

    ‘So, we don’t listen?’ I hear you say.

    Listening is good. ‘Turn the dreaded machines off?’ Yes, that’s a good idea.

    Better still … we go and seek the opinion of trusted others …

    Personally, I’ve found reaching out and talking with other like-minded businesses continues to help me. Especially during these past few years of ‘fakedom & scaremongery.’ Conversation is good for clarification.

    By listening I hear support and solutions that I’ve known would be useful at some point. Perhaps not right away … it’s a top-up of the storage tank, my mind-map …

    Within the right network there develops a kind of symbiotic relationship. Over time each person (each business) within the network grows, and we mature through regular conversation.

    By engaging we learn to know what it is that may be useful to others in times of need and that’s a good thing, isn’t it?

    Other often-overlooked benefits? An underlying feeling of being on the right side of the tracks. A sense of solidarity that you don’t have to be on your own – even though you ‘work for yourself.’

    Not least. Over time, what becomes crystal-clear is that as a business owner you gain the testimony of peers. That, to me, is a wonderful asset.

    Networking is so much more than a quick-fix breakfast or order-book management. Networking is about helping others grow, as you prosper yourself.

  • Make them smile

    Make them smile

    George and I had been friends for over 30 years.

    I heard he wasn’t well so I made the call and you know, we picked up the conversation as if we were still in the same room. It was good to speak with him.

    I even had the chance of telling George how much I missed him, his conversation, the common ground, his dubious sense of humour and the general ‘craic.’ 

    I came away from the call feeling grateful for the time we’d spent together. I also realised that it was the only occasion I’d told him how much I appreciated our friendship.

    It’s important to show our appreciation don’t you think? Even for the smallest of things. How often do we make a point of appreciating the companionship, advice, and guidance of our peers?

    We share the bulk of our time with friends and family, we spend a good deal of time with business colleagues also and gratitude is an important part of any organisation, any network of like-minded people you care to mention …

    After all, business is built on word-of-mouth, isn’t it?

    You know, as much as we all persevere, putting in the work, sharing stories, the challenges, and successes … it’s important to understand that none of us are self-made. We meet many people along the path, supporting us in many unseen and different ways.

    We also learn a lot as we’re influenced by the actions of others.

    George? He made me smile. More though, his legacy resonates as I am now aware of the need to show a little more appreciation to those who help me along the path.

    I’m grateful I was able to speak with George before it was too late.  

  • What’s your experience?

    What’s your experience?

    There was a time of course when I wasn’t considered an ‘expert’ in anything – least of all publishing. Sure, today the thirty+ years in the industry offer a kind of qualification, reassurance to potential clients. Although I’d never agree to be deemed an expert. Why? Because we’re always learning … and being an expert may be misconstrued as meaning, ‘one who knows all.’ 

    Not me, no, I do not know all.

    My industry (yours?) is subject to daily developments in technique and process. No matter how much knowledge or experience I gain developing skills, there will always be another. Someone who is better versed in a particular niche or style, program, or application.

    The difference? Each of us has different strengths developed through experience and you could say I am very experienced although … no, never the expert.

    I prefer to be the eternal student of life.

    What about you?

    Look at this another way. I’m pretty good at attempting jobs around the home. Basic tasks, maintenance is something I’ll tackle. I wouldn’t attempt any tricky electrical tasks though. The risk is too great. I’d call in an electrician.

    In the past, I’ve been useful at predicting a useful investment opportunity. Although I’d consult ‘those who know’ before parting with any of my hard-won cash. (I wish!)

    Likewise, if the car needed a wiper blade or bulb – I’m your man!  Anything major to attend to under the hood? I’m be calling the garage, that’s their action zone.

    Life experience gives us all kinds of peripheral skills don’t you think? We get by, ‘we have a go’ because we’ve learned by doing already. 

    But.

    When the big decisions need addressing and the risk of making the wrong choice has worrying implications … wouldn’t we be better off calling in a qualified professional?

    Professional. It’s a better word than expert, don’t you think?

    Besides. Like me, I’m sure you find that quality time has become increasingly scarce. Do you have the time? Time to spend on the distraction that takes you away from your core business? Or even the precious home time??

    No? Me neither.

    I’m a professional at making my clients happy by developing their messages. What’s your professional calling?

  • Engaging

    Engaging

    ‘How many will be there, Charlie?’ Mari asked.

    ‘A good mix of men and women no doubt,’ I replied.

    ‘Oh great, I much prefer lots of people, it makes for better value. ‘I’ll see if I can make it.’ Came the reply.

    Contrary to the claims of the paid-for member-driven organisations … networking is not about how many cards you collect, followers gained, or even, who ‘likes’ you.

    Results come from authenticity, how we engage and deliver the message.

    The reality is, most people attending events spend time with only a small number of people. These usually are the contacts they already know and feel comfortable with. Know why? Because the most important buying decisions come from multiple meetings.

    Multiple meetings. Yet, networking is not a numbers game.

    My focus has always been on the business of building relationships. The process is affinity, association.

    So, unless I’m lucky enough to be invited along as a key speaker(!) I see no real point in ‘being the butterfly,’ from one to another, attempting to inform a delegation, en masse.

    Who wants to be known as the frantic networker?

    Those in a hurry (though perhaps not frantic) may be like Mari. HR is her business and it’s all about hitting targets. She is accountable to the corporation for results and, being hungry, Mari works hard.

    Yes, it’s true that we create our own luck … we can find new business by turning up and simply ‘bumping into’ our next client. Someone new, who may be looking for specifically whatever it is you offer. This is how Mari, and many in the field of sales see networking.

    If you don’t do, you don’t …

    The opportunity that is networking, the anticipated ‘full room’ creates expectancy, even excitement, joy! Although, it can also be disappointing if the sole purpose of being there is for the new business alone. Hence we don’t find many ‘purely salespeople’ visiting the Weekly Business.

    My advice to anyone heading along to a networking event … of any kind, whatever size? Spend time and expect nothing more in return other than an exchange in conversation.

    Prepare your ‘story,’ listen and be ready to declare what you may be looking for. People love to help others, even more so if they see that you are comfortable in your own shoes …

  • Sitting comfortably?

    Sitting comfortably?

    According to those who know …
    Airline passengers who prefer the aisle seat are business travellers, who like to sit at the front of the plane and get off quickly. The people who prefer the window seat are leisure travellers, and so generally less valuable to airlines.

    I do understand the above statement. People who hop on and off aircraft at different intervals are adding £’s (value) to the seats. New patrons arrive and so …

    Less valuable? More or less valuable??

    So, do you tend to haunt the window seat, gazing out toward the horizon? Choosing when to lay the head back against the bulkhead to be … [reasonably] assured of a little peace?

    Perhaps, there’s less interference in the window seat, you choose to work or read when you want?

    Or when travelling, perhaps you’re more like me? Perched on an aisle seat, I find it more convenient, to get up & stretch the legs. The aisle is also useful to the ‘nosey’ person like me, too busy looking. I tend not to log on when flying, I like to see what’s happening around me. People watching, savouring the moment and when our host might be back with a refreshment or a chat …

    I wonder if the window-seat is more often than not occupied by the introvert?

    When networking I find it fascinating to hear how others contend with the business journey. Whether I’m in conversation with an owner-manager at a point when the business is running itself. Or a chat with another friend who is content on stoking the marketing machine, looking for the plateau. The vision, the way forward.

    I find the new business owner, the start-up to be a great sounding board also. As is meeting someone who is looking to leave a well-established business and move on. Pastures new always inspire.

    Each time we meet another in business we’re comparing notes, don’t you think? Where are they are in this journey, or perhaps where was I at that same juncture? It’s the opportunity to learn and share knowledge through conversation.  

    We all have different preferences for our business and each of us leaves an impression, of differing value to someone else … however we fly, wherever we choose to sit.

  • Now, that’s an ice-breaker!

    Now, that’s an ice-breaker!

    I am often asked what it takes to ‘successfully network.’

    My answer is usually:
    ‘It depends on how you interpret successfully?’

    Networking is not about transactions. It’s about reaching out to people as you offer your views, opinions, and support.

    Each of us has different life experiences and we’re all able to contribute to the conversation in different ways. We should never underestimate the value of conversation.

    Wondering where to start? Here’s a (relatively) easy way to start the conversation, I call it the ‘Form Guide:’

    When meeting someone new, try and keep the following questions at the back of the mind:

    “How far have you come, where are you FROM?’
    “Are you part of an ORGANISATION?’
    “Is networking part of your RECREATION or are you here on business?”
    “So, what MOTIVATES you?”

    Chances are the conversation will lead a natural course after the opening line(!)

    If you remember that different people are networking for a whole bunch of different reasons … quite apart from the transaction, then an easy conversation is assured.

    Give relationships time and success (in whatever drives you) will be just a little closer.  If all else fails … a smile is a great ice-breaker!

  • cultivating opportunity

    cultivating opportunity

    Hope you like the Byron Katie quote here, it’s only remotely connected to this post but I like it, there’s so much we miss out on if we don’t keep our eyes open …

    I’ve had plenty of time recently to think about what’s important to me/my business.

    One routine that’s important to me is networking. It’s become the cornerstone for new enquiries, amongst a lot of other things.

    ‘Sorry, not for me.’ I hear some say. ‘I’m fine right here!’ Say others. Agreed, it’s not for everybody, there are those where networking is unable to help. 

    For me, networking brings more than business. Think, for a minute about the relationships we develop. With like-minded people in conversation, business is easier. The engagement brings an understanding of what makes a difference. Shared thinking helps cultivate and create opportunities.

    Networking cultivates opportunity. 

    My ‘day job?’ People seek me out to write and publish their memoirs, stories of life experiences. It’s a great learning curve for both of us. We stop and converse. A lot.

    How else do we get to know the important stuff?
    Not via the blog, (not even this one) not through a website, or even ‘social’ media. To develop the greatest understanding it’s the in-person meeting that makes a difference.

    Through collaborative conversation, my client delivers a legacy for the family. For me, the collaborative process of detailing one’s memoir is also fulfilling. My business offers all-around fulfillment. It’s a huge bonus and I love what I do.

    It’s worth asking yourself. ‘What does my business cultivate?’ The culture of any business, what is it? I know it’s tough working for yourself, I’m with you there.

    The thing is, defining the route ahead when working in smaller, more focused teams is great but sometimes … we need conversation. My business cultivates conversation, relationships.

    Another oft-overlooked benefit of networking is “engagement on purpose”. It’s essential for relationships. Take the money and run?  No, not the best practice in enhancing referral, reputations. Engagement is an essential part of marketing and it’s often underappreciated. How we engage, how we ‘follow up’ with our clients has a great impact on … how our customers feel.

    If our clients feel valued, there’s a good reason to return … engagement. It’s worth considering, isn’t it?

    The aftermath. Greater engagement brings developed relationships. It helps understand not only client expectations but what your business also cultivates.
    Are you leaving your client feeling underwhelmed, or wanting more?  

    This is the key to moving forward. Think aftermath.

  • Rewind, retune, repeat

    Rewind, retune, repeat

    Holiday time is a wonderful opportunity to revisit what matters most. It’s during the quiet times, away from the business, we find space to reflect, reset.

    I guess that’s why it’s termed a recharge, we change our gaze, we find clarity, by seeing the next step, we confidently move forward.

    Another New Year is with us and we know now what to expect … don’t we? The past year was a tough one, like the year before that, and we’ve come through it, we’ve learned, we’re wiser, tougher. 

    A routine I’ve found myself practicing is the regular fine-tune. I keep a diary and find it helpful to compare notes, see where I was successful in the past and what I may not need this time. A simple bookkeeping habit for my small business. It keeps me lean, spontaneous, and more able to adapt than say, any larger organisation.

    New connections are key to my business. So regular conversations and shared experiences are important. Conversations bring enlightenment and while it’s true that not every piece of dialogue brings new business … we’re better placed to find out what’s possible through engagement.

    We’re making ourselves available for business. Rewind, fine-tune and keep going.

    Rewound? Press play and go, show, and tell!  Engage peers and show your intentions. Along the way, enlighten those willing to listen so that they then inform their own circle.

    What’s important to word of mouth? Conversation.

    Rewind, adjust, fine-tune and repeat.

    By allowing ourselves time on the plan, putting in place some simple routines, we fine-tune. We’ve more to engage our colleagues through practiced conversation.

    Once we’re done, we go again. Rewind, retune, and repeat. Make yourself available for referrals. When you’re available and reliable, you become referrable.

  • Reflection

    Reflection

    It’s not unusual to reflect, given the season … I find it helpful to take some time to the positives. Particularly those ‘small things’ that sometimes get lost in all the “busyness.”

    Generally, 2021 was a good year. Of course, there are many reasons things went well, not all being related to something I did or any action I took and I do need to thank Rob Hatch for the following advice …

    One thing I did consistently this year, having the most significant impact was that … I left room. Essentially, I gave myself more time between my work.

    One simple example was scheduling time on either side of a meeting. Instead of a one-hour meeting or 121, I blocked off an hour and a half on my calendar.

    This wasn’t because I expected I would run over. It was simply that I wanted to make time beforehand to arrive in the right frame of mind. I gave myself time afterward to process or take notes before jumping into the next thing.

    The same was applied at the beginning and end of my day and also how I looked at projects as well. I allowed time for the unexpected … or family …

    A luxury? Perhaps, although I came to realize how much more focused and effective I was when it mattered.

    Enjoy the season, and don’t forget to leave a little room during 2022.

  • so the saying goes …

    so the saying goes …

    The village where I live is pretty small, in total around 60 men, women and children. The nearest ‘facilities’ are a couple of miles in any direction and so, reliable transport is useful,  especially during the winter.

    Today, our household of four is still warming up after ten days without power. No electricity, heating, lights, I.T., nothing except for an essential landline telephone service. It’s been tough.

    The positive? There were one or two moments. The four of us here were able to keep spirits up by ‘sharing the wear,’ so to speak. We were all kept busy with the fundamentals … most of all we have companionship. 

    It couldn’t have been so easy for others, those with small children, or living alone, in darkness without any means of reaching out for support.

    I/we’ve been lucky that the local public house had a fire going. The food was good and for those with smartphones, ‘information’ came beaming in.

    As it happens, the emergency services here eventually ‘pulled the finger’ and set to reinstating power. Before long they reached our patch and even offered to pay the costs each household incurred. There was even a fish and chip van on-site to feed the community, warm the bellies. 

    Oddly, following the restoration of services, I discovered the legacy these past few days offered me … a different kind of challenge. 

    I endured one of those ‘duhhh’ moments, a lightbulb realisation … that these past 24 months have been just so extraordinary.

    The trials of a recent blackout (during the pandemic) have tested everyone here in Northumberland, combined with the sheer volume of negative reporting, it’s made me sit up and reflect.

    What doesn’t kill us, makes us stronger … 

    The tough times have made me think of values. The positive stuff that is so important. Qualification, clarification. Simple support. That’s most of us, right?

    We need that stuff. 

    Any size organisation thrives on positivity. From ground level to rooftops and everyone in-between, feel good is appreciated …

    The past few years will go down as a marker, a benchmarking exercise for the levels of resilience shown within our global community. 

    That’s why I consider myself extremely lucky to regularly access a diverse network of like-minded business owners, those I know well, who I trust.  It’s during the tough times when we reach out to our community, we find out who our real allies are.