I was in conversation with a business friend recently. I do this a lot, … Sue was going through a rough time qualifying herself as the go-to business-person.
She felt that all she ever did when promoting her business, was sell. Endlessly pitching the selly-sell…
If they don’t know, then how can they make a decision? I asked.
Before Sue could counter my claim, I reminded her of the basics once more … why are you in business? What is it your company provides? Most importantly, how do you make people feel?
Today was a particularly bad day for Sue. I knew she was promoting her business through various presentations recently. Like everyone else, she was busy on the business ‘circuit’ and I wanted her to understand how valuable her efforts were.
You are building your reputation, Sue. Repetitive messages over a given people is what it takes.
I clarified with Sue that we needed to have people believe in the person before they actually invest in anything. Whether our prospects invest their time or hard-earned cash, the first point we needed to address is our own self-belief … are we believable?
Does your company offer a better way of life, Sue?
Is this something you provide? If so, say it, and tell a story of how this has worked in the past.
Sue nodded in affirmation, she was listening.
Remember why you do what you do. If it’s to bring yourself and others a better standard of living, then understand what you are offering to your network is worthy indeed.
It’s significant, is it not?
There was silence …
Once you believe that you have a credible offer, and that you are the in-the-flesh proof of this offer, and the vision of how your company works for your customers … then you should remind yourself, daily – that you have the power to bring the ‘feel-good’ to anyone in business.
That’s why you’re taking the message out to as many people as you can, so that they can spread the word on your behalf.
You are the bringer of good news – and that’s not a bad thing, is it Sue?
B, but …
No buts Sue, business is personal.
CharlieKenny.me 