Ben, it’s great to hear you enjoyed the holiday. Welcome back.
“Thanks, Charlie, I did enjoy the time away from the factory, I took the opportunity to do a lot of thinking …”
Holidays are good for thinking Ben, have another biscuit with the tea … what do we need to discuss?
“Ok, I’m thinking of offering our tailor made line online, you know, the additional income stream you talked about? Networking is great although I’m not getting a lot of ‘hits’ with my engagement – any reason why do you think?”
Hits Ben? The online store is a great idea …
The efforts you put into your business, your people and your network are a progressive development of the ‘reliable, dependable, Ben.’ It’s about you becoming the person your contacts can rely on, not only for the so-called ‘hits’ but for direction, advice and support.
Sure, you will find and always welcome the odd single order for your fine, bespoke footwear although is that the end game here?
“What do you mean? Of course, I want orders, that’s what I’m networking for isn’t it?”
Ben, anyone can buy a pair of shoes that suit the budget, we get free financial advice, accountancy solutions or websites in a box, logos for not much more than a fiver, it’s all ‘out there’ Ben.
The meaningful partnerships in business surpass all of the above. The reason those ‘in the know’ are networking is the fact that the road to fruition is that much shorter with the help of our colleagues. Even if your network is the slow-burn, the odd order here, the single referral there … think about what you are cultivating Ben.
Your scope of contacts – even over a short time networking while developing the relationships and trust is enormous. Think of the connections others have and who they are able to refer you to given the relationship. Never underestimate leverage. Think also of the advice and support, the range of services at your fingertips for the sake of caring about others a couple of hours per week.
It’s not about the ‘hits’ Ben, it’s about your leverage and quality of connections, who knows you and who may then introduce you to others.
Have faith Ben, you are no ‘one hit wonder.’
So, what else did you do on holiday apart from thinking about work?