Your story?

So, what’s your story?

How do you, stick in the mind?

All around us, media often appears full of ‘stuff’ designed ~ just for you ~ right at ‘peak times,’ perhaps the ‘stuff’ hits you just before you jump in the car and head off to the office … over the car radio, during lunch break, the commute home maybe. Everywhere there are stories to stick in your face so that it’s stuck in your mind.

So, the way I see it, being sticky can be useful if we are to be successful in business life. Business/life, closely aligned, right?

Think about how people remember you. What do they recall of you when next you catch up or more importantly when they meet up with mutual friends at the regular network soirée?

Being a witness to the conversation, would it be something you’d expect? Are you remembered as being the best that you can be?

The thing is, every interaction we have with someone leaves an impression, sometimes a lasting one. So for me (I know this is also true for many of my close friends), it’s important that MY STORY is a faithful representation of what others expect of me, each time we meet up.

Why? Because each of us is our own mini media outlet.

‘What?’ I hear you say, just hang on a minute, bear with me for a second …

It’s true. What kind of sticky are you? What stories do you conjure, what memories evoked, how do people see you in their life? It’s just the same as that current ‘hot’ company vying for your time and attention before you’ve even ordered the best-ever morning coffee and … the cake!

Showing kindness on a regular basis is important. Agreed. Love? That’s a no-brainer for me as well, but in today’s ‘circus’ of life … if we are to really embrace the power of relationships, affinity and trust let’s leave the right messages out there. Better still, let’s ensure our closest allies see our true colours and have every chance of passing the message that YOU and your story are that which is best remembered, most easily referred.

Comfortable vs remarkable

‘Hey Charlie, I think I’m getting comfortable with this networking ‘thing’ now. I do understand when you say that it’s all about spending time, being familiar with the expectation, you’re right, it takes a while.’

Good things take time Ben …

the key is to stay the course and following through.

‘Well, I’m managing the routine now, gradually booking the appointments and I’m learning, so feeling happier.’

I can tell that Ben, just by you opening up and discussing the situation tends to show you are growing in confidence, understanding the process.

‘The process?’

The referral process. This is your ‘realisation,’ Ben, others are beginning to appreciate you as they see you grow, they come to understand your character, ask your advice and how you work. Just as you do with others.

Just now is the start of the process.

Continue with the visibility, book the meetings, the one to one and understand your marketplace. Learn from others and keep the antenna flying for possible introductions for others. The more you help, the better your ‘bizability.’

‘But I’m just getting comfortable Charlie, I’m happy where I am now.’

Where you are is great Ben. Not too comfortable now though because ‘comfortable’ brings stagnation and this is something that should never happen within your network.

Stay the course Ben, follow through, continue your path. If you are happy then the ‘process’ is working.

Next step is to begin to lose the comfort zone Ben… go the extra mile and actively pursue business on behalf of others – don’t just wait for it to happen, be the referral process you would like to see happening for you.

Nothing remarkable ever comes from being comfortable …

The resource for referral

It’s been a BIG year for Clarice, lots of new resources and the business looks now to be heading in the right direction.

‘What now?’ I asked – just as the festive mince pie hit her chops …

Once composure was regained Clarice informed me exactly of what I already knew.

‘More of the same Charlie, please.’I don’t know where I’d be without the resources I’ve discovered since becoming a regular attendee of the Weeklybiz network.’

Not everyone shares the vision of Clarice. Indeed many choose to overlook the structure that creates the opportunity when knocking on the door of business. The lure of an easy ‘fix’ is too strong for some, those with deadlines for success, targets to meet and so the real value of resource available in ‘the room’ is simply not given the time to flourish.

Not so for my companion.

‘The resources in place then Clarice?’

‘In place and I can see the path to my goals Charlie …’

‘Look who is on my team Charlie. We’ve a business planning specialist, marketing guru, software and I.T. ‘geek’ as well and more. The people I am in immediate contact with, developing relations and trust is phenomenal.’

Social media is just part of it and I can call upon these resources within Weeklybiz, money people, recruitment, law and human resources as well. Not to mention events, training and coaching.

‘We’re lucky I guess Clarice?’

‘It’s a gift, a great opportunity Charlie, I knew that when I first arrived and I cannot understand those who dismiss Weeklybiz networking as simply a hunting ground. I have now learned to covet and protect my position within the group as I work to cultivate the key relationships that take my business to new levels.’

‘Merry Christmas Clarice … another mince pie?’