Yes we need to keep up to date and deliver the right message., but often you need only change text, it’s easy and you quickly find out who has visited recently 🙂
Unless you’re living in a cave and therefore don’t rely on people for your business to grow, then yes, you will need to consider publicity in some shape or form. How you implement the options that are most suitable for you and your business is key … our suggestion is to start by encouraging people to talk about you!
depends on who determines whether we need it or not some say.
The dilemma (as I see it) is the pace at which social media change may dictate whether we’re ‘on it’ or ‘left right out!’