I like to work with people who know their business, don’t you?
So, to develop a reputation as the go-to person, what’s your plan?
Becoming successful doesn’t happen overnight. The new business can find the early days daunting, but if you ‘stick at it’ and prove to be reliable, you’ll soon find you become … referable.
Most of us are somewhat aware that marketing is key. How do you tackle that, where do you start?
Being biz-aware is a great place to start. Ensure you understand your positioning, do you have customers? Where are these based? Who may be your competitors?
Visability (biz ability) is important and needs careful planning. Confidence will grow over time with a track record, prolific identity and affinity.
So with confidence in your offer, your new business gains trust. With trust, you have an affinity. Customers are likely to become friends willing to recommend you via word-of-mouth.
Knowing your season is another important factor when maintaining confidence. Do you have a year-round product or service? Is there a seasonal downturn?
Many experience some form of ‘quiet periods. Even so, it’s important to continue flying the flag during a down turn. ‘Business ready’ for when your customers are buying once more.
An up-to-date website, social media, and blog all bring opportunity. We’re all tempted to invest in tools and being savvy about what works can be tricky. Marketing can be costly, so take advice.
So it’s also worth thinking of in-person networking to keep your business on track. If only because networking is great for peer engagement. Having an extra pair of eyes and ears working for your business is fantastic for confidence. Not to mention reputation.
People buy from people.
CharlieKenny.me 