Less trauma, less stress

Most in business understand that reaching out to new customers is key to growing the business and certainly contributes to our own personal development.

Some though, find that engagement through networking can be stressful, traumatic and in some cases, less than profitable.

So we shall keep it simple. Let’s take the stress out of PTSD.

There are just the three essential ingredients in becoming successful when networking:

Preparation.

Know what it is you want, know your audience, understand what makes you different and be prepared to ask for referrals. Work on the USP before you start your network journey.

Timing.

Once you’ve prepared, be there. All the preparation comes to nothing if you are not prepared to step out and engage your potential next best customer. Be Miss (or Mr) Consistent. Sure ‘being there’ creates its own opportunity through luck … although remember, the practice is called netWORKing …

Delivery.

When the time comes to introduce yourself, do so with confidence in your abilities, boldly outline what it is you are looking for, people will love you for it, show sincerity, don’t forget to smile … and be willing to ask for the help you need.

That’s it, work on the fundamentals as you invest your time in people and others will start to invest their own time in you.

The outstanding multitude of magic ingredients? These become more obvious over time.

follow up … follow up … follow up …

 

‘How is business, Ben?’

Great Charlie, had a couple of enquiries last week which sounds just about right for business.

Fantastic – take a donut! What kind of work was that?

Well, nothing has happened just yet, I need to follow up.

Now I know many of you reading this would have been in this situation, and I don’t wish to sound churlish … but please follow up …

I shall when I get the chance Charlie, I’m rather busy just now …

Ben, put yourself in your referrers shoes, look at it this way … if the roles were reversed … say you asked someone to provide services or quote for provision. Would you take kindly waiting days for a response? How do you think this impacts the opinion other prospects may have of you?

Perhaps they’re thinking – or worse, talking: maybe Ben is too busy for more business? Perhaps he can’t handle our kind of enquiry … or worse – our business may not be suitable …

‘Maybe Ben is too busy for more business? Perhaps he can’t handle our kind of enquiry … or worse – our business may not be suitable …’

Ben, do it.

Think about it, you are working for referrals, on the lookout for leads that just may turn into business, it takes time. Then – as if by miracle, you are lucky enough to be handed an introduction to what sounds like ideal business, what is the first thing you do?

Follow up.

Ben, put the donut down and do it now … follow up the enquiry before the opportunity is lost, otherwise, all the time, energy and groundwork you have spent promoting your personal service have gone to waste.

Nothing undermines the relationship, the potency of a network forum more quickly than neglect.

Networking works, it’s simple, we pitch our interests, we develop the understanding, the relationships which lead to partnerships and trust and when the time is right we earn the opportunity for more business.

Follow up the business Ben, do it quickly and show your potential new client how you intend to fulfil their faith in you, how you intend to carry on.

It’s the reputation we are building Ben …

Now, I understand

I know what he’s thinking, I understand now.

How often have you thought to yourself … I know, just by looking into their eyes, what he or she is thinking, by simply observing body language.

Have you ever said to yourself:

 ‘I wish I had the words?’

Only to find out that none were required, a simple action was enough. Whether that’s a nod or a shake of the head, we understand on an intimate level at times where words are simply not required.

This moment of telepathy usually occurs with those you know particularly well. It may be a partner, child or even a pet and more often than not this moment of instantaneous understanding between humans is overlooked as simply ‘co-incidence.’

Wouldn’t it be fabulous if world leaders could communicate, engage and mutually understand through telepathy? If people had the time and ability to express how they truly felt if the population could send messages straight to the top without the diatribe and red tape that confines the clarity of sanity…

Fleeting moments of profound communication are wonderful for the soul and are just as essential for the business to understand don’t you think?

So, Ben had been having troubles with his presentations. Or he thought he was having trouble … he felt the message just wasn’t coming out of his mouth.

‘So much to say and unable to say it.’

Take your time to deliver Ben, be specific when offering the message, presentation jitters come to all of us at some point and although we have not yet mastered the telepathic message as some have with text or email, once people understand that you are comfortable and wholly committed to your cause, your message will soon become clear.

It is then we find that people do business with who they understand, those they know, like and trust … almost telepathically.

The Extraordinary

Surrounding ourselves with extraordinary friends, those of like minds, not only makes us feel good, it simply helps to get the job done, don’t you think?

I’m in the business of connecting people and although I’m more than comfortable having a room full of people – who perhaps don’t quite yet share my conviction of the powers of connectivity – I find the task of ‘technicolor presentation’ can be tough work at times.

After all, a room full of apparent strangers asking questions of each other is not a universal pleasure. A learning curve it could be said and not just for the aforementioned newbies either.

So therefore whenever I’m building these new groups, ‘the Forum of connectivity,’ I’m extremely lucky to be able to call upon those with an understanding of what it takes to go the distance, to follow the path of strategy for success.

It is mighty beneficial to include one or two network colleagues who have experienced the learning curve, taken off and bumped just a little coming in for the landing, a little bruised maybe, hugely better off for the experience … enlightened folk who have an understanding of the profound results networking may bring when the follow-up to that initial connection is delivered.

Connecting, really connecting for better business is essential if you wish to develop your referral potential. It can be fun of course (it should be fun) but never lose sight of the goal. Always follow-up and offer to help, find ways to be special, be the provider you’d like yourself to meet.

Strive to surround yourself with peers, those trusted friends who, like you, understand that by going the distance, doing extra when helping others is just what it takes to be extraordinary.

Consolidate the relationships by setting the example early, introduce those new connections to your trusted network, leverage those who work hard at being extraordinary by routine. Be remarkable and you cannot go wrong – your network will thank you for it.