WLTM … ROFL

Hear that? I’d been summoned, that familiar contraption by my side hails me. ‘Pinged’ again. I’d just been ‘messaged,’ ‘alerted,’ ‘distracted,’ with an enquiry through social media. The diversion had come from Murray, he was wanting to know a little more of what ‘it’ was all about. How he might share in this referral networkContinue reading “WLTM … ROFL”

O, crystal ball tell me …

If only. With such a crowded business-scape, it can be mystifyingly difficult to find the magic fit, especially for the small business, then let alone understand what your target market actually wants just now. It’s times like now I sometimes wish I’d hung on to that crystal ball I pulled out of that lucky dipContinue reading “O, crystal ball tell me …”

Why choose one over another?

Remember? Why do clients choose one business over another? Here’s a valuable reminder … Consider the following research by The Forum Research Corp: After analysing 14 major service companies in terms of customer satisfaction, they were able to offer the following results: *15% of customers switched to another business because of poor quality *15% left because price wasContinue reading “Why choose one over another?”

Networking and bigger cake

Today is about cake. I’d no sooner swallowed the first bite of my (very generously) iced doughnut when my table partner immediately went on the offensive… I don’t know why you bother with these meetings Charlie, I mean, come on, you can’t be making the big bucks? I’d known David a few months now, heContinue reading “Networking and bigger cake”

Less trauma, less stress

Most in business understand that reaching out to new customers is key to growing the business and certainly contributes to our own personal development. Some though, find that engagement through networking can be stressful, traumatic and in some cases, less than profitable. So we shall keep it simple. Let’s take the stress out of PTSD. There areContinue reading “Less trauma, less stress”

Invest in you

So how much time do you think I should invest in sales per week? Ben asked as he proceeded to pass the coffee, although I noticed the cake wasn’t going anywhere. Sales are the by-product of good relationships, Ben. Your growth depends on you, therefore you should be constantly developing those relationships. But I’ve soContinue reading “Invest in you”