Collaborative conversation

So, I  picked up the telephone and the conversation was something  like this:Hi Charlie, do you have time for a chat? I’d like to discuss something that is capable of profoundly enhancing your business. Sure Ian, when is good for you? I can do Mon-Thurs morning or Thurs-Friday any time after 2 pm? I met up withContinue reading “Collaborative conversation”

Knowing me, knowing you

Again, I was with a bunch of friends via ZOOM recently, we were discussing the value of LinkedIn and similar online networking platforms. It was more than curiosity that drove me. I understand that some folk view networking as a vessel for new leads while others look for learning, peer affinity. Networking fulfils different needs forContinue reading “Knowing me, knowing you”

The opportunity, through trust

Yes, it’s tough ‘out there’ although if you have confidence in your business model, persistence and trust (there’s that word again!) in what you have to offer … if you know where to pitch the business, you have a reasonably ‘thick skin’ and plenty of patience, phew!, then you are half-way there! Clarity. We alreadyContinue reading “The opportunity, through trust”

WLTM … ROFL

Hear that? I’d been summoned, that familiar contraption by my side hails me. ‘Pinged’ again. I’d just been ‘messaged,’ ‘alerted,’ ‘distracted,’ with an enquiry through social media. The diversion had come from Murray, he was wanting to know a little more of what ‘it’ was all about. How he might share in this referral networkContinue reading “WLTM … ROFL”

O, crystal ball tell me …

If only. With such a crowded business-scape, it can be mystifyingly difficult to find the magic fit, especially for the small business, then let alone understand what your target market actually wants just now. It’s times like now I sometimes wish I’d hung on to that crystal ball I pulled out of that lucky dipContinue reading “O, crystal ball tell me …”

Why choose one over another?

Remember? Why do clients choose one business over another? Here’s a valuable reminder … Consider the following research by The Forum Research Corp: After analysing 14 major service companies in terms of customer satisfaction, they were able to offer the following results: *15% of customers switched to another business because of poor quality *15% left because price wasContinue reading “Why choose one over another?”