community network

Community-focused networking has lots of benefits, some are immediately evident, others need clarification and I was witness to this just recently as around twenty met over ‘brunch.’

Our guest was Michael has a lot of domestic responsibility, being the ‘office at home’ and supporting two young kids. He loved the idea of opportunity through engagement, connecting with others in business. The same for many sharing a similar routine these days …

‘Great business today Charlie, met some good people and so glad I accepted your invitation.’

It’s taking that first step, isn’t it? That’s where the intimidation lies, right? Stepping outside of the ‘comfort zone’ into an alien landscape, we all become moulded by our routines and I think Michael was no exception.

With a greater number working from the home office, we soon realise the value of people.

‘I didn’t know what to expect really. Although, I was half expecting the selly-sell, and/or the ‘sign-up’ so today was a refreshing change.’

‘Yes Michael, it is good to have you with us and course there are those who come along fishing for business, with focus on the referral. Others Michael, are just as happy to engage views, share the dialogue, focus on areas of passion, of need and the point of view, not to mention collaboration and to ultimately sample the ‘culture.’

Business is at times a secondary consideration – or ‘the bonus’ as some put it.

Seems to me, the development of community engagement is important, not least because it inspires better efficiencies by creating belonging. Along with a clear infrastructure, community helps us all, in whatever line business.

Most especially, those working from the home office.

‘Happy people mean a happy business, right?’

True Michael, cultivating the community network has enabled many to plan for the realisation of longer-term goals, the chance to step away from the monthly/quarterly led management figures and visualise the ‘bigger picture’.

Cultivating community delivers so much more. Community inspires relationships, affinity, infrastructure and ultimately the trust – then comes referral.

The Extraordinary

Surrounding ourselves with extraordinary friends, those of like minds, not only makes us feel good, it simply helps to get the job done, don’t you think?

I’m in the business of connecting people and although I’m more than comfortable having a room full of people – who perhaps don’t quite yet share my conviction of the powers of connectivity – I find the task of ‘technicolor presentation’ can be tough work at times.

After all, a room full of apparent strangers asking questions of each other is not a universal pleasure. A learning curve it could be said and not just for the aforementioned newbies either.

So therefore whenever I’m building these new groups, ‘the Forum of connectivity,’ I’m extremely lucky to be able to call upon those with an understanding of what it takes to go the distance, to follow the path of strategy for success.

It is mighty beneficial to include one or two network colleagues who have experienced the learning curve, taken off and bumped just a little coming in for the landing, a little bruised maybe, hugely better off for the experience … enlightened folk who have an understanding of the profound results networking may bring when the follow-up to that initial connection is delivered.

Connecting, really connecting for better business is essential if you wish to develop your referral potential. It can be fun of course (it should be fun) but never lose sight of the goal. Always follow-up and offer to help, find ways to be special, be the provider you’d like yourself to meet.

Strive to surround yourself with peers, those trusted friends who, like you, understand that by going the distance, doing extra when helping others is just what it takes to be extraordinary.

Consolidate the relationships by setting the example early, introduce those new connections to your trusted network, leverage those who work hard at being extraordinary by routine. Be remarkable and you cannot go wrong – your network will thank you for it.

People buy from people

Just ask Hilary. People buy from people.

With the spotlight on choices by the people and some monumental personal decisions on both sides of ‘the pond’ this year, it is never been so blindingly obvious:

          “I’ve learned that people forget what you said,

                people will forget what you did

         but people will never forget how you made them feel.”

                                                                    ~ Maya Angelou

It was clear, citizens had reason to vote for change. We knew it here in the UK, Donald knew it, change was due…

It’s not what you have that makes the difference, it’s how you relate.

People are the key to where you wish to be, that’s why … ‘people buy from people …’

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