All I’m looking for …

All I’m looking for is the same as everyone else Charlie. More business, I’m looking for more interest in what I have to offer.

So what are you doing about that Ben?

OK, I’m online, I’m so social it’s become anti-social! I’m taking pics with my right hand and posting with my left. Likes, retweets, mentions, the lot! I even go networking, just like you, on occasion, when I get the time …

Ever think ‘balance’ Ben?

Anyone in business is fishing to some extent. The look-out for the opportunity that may just influence our business prospects should, as you demonstrate, be a constant part of our psyche. But hold on for a minute, don’t you think you may be overcooking the (anti) social stuff, just a little? Perhaps think about changing your fishing lure, think balance, Ben.

Quality over quantity?

Exactly, let’s cut down on the ambidextrous stuff(!) and concentrate on the quality of the message. After all, if you can help people with differentiation and what makes you different while spending some time on specifics, you may just begin to attract like-minded souls who may be able to help refer your offer.

Make your offer scarce Ben. Be that difference. Encourage your next best customer to come to you.

How do I define my difference?

Just as I said Ben, try and cut down on the blanket media messages. Be selective, focus on the ideal introduction you are looking for. Spend time with face to face networks, encourage dialogue, build the familiarity and the relationships. Ask questions, find your fit. Bring your character to the fore, encourage the trust to create the future opportunity.

We cannot be all to all people Ben.

December, morning coffee…

It was a typically dark, cold December morning and I was more than pleased when Natasha (and coffee) arrived, just as I surveyed the setting for today’s business over breakfast.

We wouldn’t be alone for long though, as approaching headlights suggested the first of our company this morning were on their way.

Nice and early Martin!’ I said, glancing at the clock on the clubhouse wall, 06.45.

Courtesy of the ‘Missus,’ Charlie. My car had broken-down over the weekend so Sue and the kids kindly offered a lift, they needed to be at school early anyway … I’ll be meeting ‘Bruce the garage’ here as he’s running me back after today’s meeting to attend the vehicle.

‘Sounds like a plan Martin.’

The tail-lights of ‘taxi Sue’s’ car receded in the distance, dawn was finally on its way as were others for our weekly business meeting.

Even in the midst of winter, we enjoyed a good attendance, plenty of interaction, lots of  discussion, the business flowed and with a near full-house … apart from ‘Bruce the garage.’

Martin had received a message to say he’d been called out for ‘an emergency’ and that he’d be in touch asap.

‘The best-laid plans eh, Martin?’

Any chance of a lift over my way Charlie?

Among those at the meeting, someone managed the lift Martin needed with an added bonus … the driver knew he could hook-up Martin with an alternative local garage – a ‘start-up’ looking for more business so it wasn’t long before Martin was back on the road and ‘taxi Sue’ back in the old routine.

‘Bruce the garage’ had left an impression, sadly nothing to enamour his reputation as the ‘go to’ service either.

Today in business, relationships matter. Even more so if you are a service provider, business is personal. It’s not what you have or what you can do that impresses your next best client, it’s how you relate.