“I’ve so much on right now Charlie, there’s no time for networking.”
I was attempting to have a conversation with self-employed Bill. He’d recently returned from holidays and coming to terms with ‘picking up the pieces,’ (his words, not mine.) Bill set up his car refurb business a few months back and he was busy with a full order book … until August arrived.
I pointed out to Bill that the holiday months have proved a good time for opportunities in the past. With fewer demands on our time, there’s more clarity. There’s more time to assess the business direction.
‘Not forgetting Bill …
Your existing clients are back to business soon, so before long there’s a new season. The commuter transport will need to be ready – and who knows, you may not have time for new business, let alone networking?’
Bill then confided in me…
“You see Charlie, I don’t like talking about myself, I prefer to remain anonymous.”
I admitted to Bill that this was once my preference. I’d advertise, pick a listing in a directory, even a mail-drop.Anything but cold call, in person.
This was well before social media. Even now there are times I shield myself behind my logo.
“So what drove you to Networking, Charlie? I couldn’t think of anything worse than standing up in front of a room full of strangers.”
I could tell Bill was a little less agitated now, he was looking to talk.
‘There was a time I was looking for an antidote to the selly-sell of social media marketing, Bill.
I accepted an invitation from a friend. She made me realise that networking may not be right for everybody although it’s right for every business.
The day arrived and I was apprehensive, the same as you would be Bill. I’d heard exaggerated stories of public exposure and humiliation although I trusted my pal, who said:
If it helps Charlie, don’t talk about yourself. Instead, mention a friend with a particular need or who is looking for support.’
Bill replied, “I thought networking was about you, growing the business Charlie, not someone else?”
You’re right. Networking should be easy – and over time it becomes easier.
By talking of something else other than yourself we take the pressure off. Declaring support for someone else exposes the human element. Networking is about showing that you care.
What goes around comes around … once people know and trust you.
Build your reputation by understanding that ‘people buy from people’ and networking will help you.
CharlieKenny.me 