O, crystal ball tell me …

If only. With such a crowded business-scape, it can be mystifyingly difficult to find the magic fit, especially for the small business, then let alone understand what your target market actually wants just now. It’s times like now I sometimes wish I’d hung on to that crystal ball I pulled out of that lucky dipContinue reading “O, crystal ball tell me …”

Why finding referrals is like a game of tennis. (Almost.)

Some of us find it easy to generate meaningful referrals. Others? Well, they find this not quite so easy. Take your game of tennis. It’s booked well in advance, you know your opponent and so in the interests of a good competitive match you study the form, watch his/her game and assess your chances comeContinue reading “Why finding referrals is like a game of tennis. (Almost.)”